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The Dwight School

Project Description
To conduct a marketing research project for Coca-Cola in order to increase their market share in the beverage industry.

Project Abstract
We have conducted a focus group in order to obtain opinions on our marketing decisions for the company and we are now mailing out online questionnaires to 120 people in order to obtain more precise results with regard to our marketing decision.

Surveys released for this project:
Coca-Cola 28

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