Univeristy Maastricht

Cross-border market research into brand loyalty op McDonalds, comparing the Netherlands and Hungary.
The expected number of repondents is less than 500.
The project is expected to last until december 20th, 2004.

We, a group of International Business Economics students (University Maastricht, the Netherlands), are conducting a market research project concerning brand loyalty at McDonald's. The survey will be conducted in the Netherlands and Hungary, looking for significant differences between the two countries. For this purpose, we kindly ask you for a few minutes of your time by filling out the questionnaire below. All information will be treated anonymously and confidentially. Thank you for your co-operation!