Organization

UC Berkeley

Project Description

Marketing research class project for hands-on learning of the five aspects of the marketing research process: 1) Problemspecification, 2) Research strategy selection, 3) Questionnaire design, 4) Sampling plan and design, and 5) Project budgeting and timing. For our specific project we will try to determine the key factors influencing purchases of home video game consoles.

Project Abstract

For our project we will try to determine the key factors influencing purchases of home video game consoles.

Surveys released for this project:
Questions
Marketing Research Project 40
QuestionPro is FREE for Academic Research

This Project Sponsored by: QuestionPro - Web Survey Software
See Research Sponsorship for more information.

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