McGill University

Analysing the demand for organic food and the perception of President's Choice Organics line.

For the purpose of this research project, we shall be focusing on the possible solutions to a variety of problems, opportunities for growth as well as assessing their feasibility. The objective is of course to broaden PC Organics' consumer base by increasing variety of certain types of organic food products that the target market desires, combined with increased promotion of the PC Organics line and consumer education on the merits of organically produced food. This would successfully direct the expansion efforts to better satisfy the consumers.