Hong Kong Polytechnic University

Broadband TV marketing research

1) This survey is about Broadband TV service in Hong Kong that is described as follows:
[Broadband TV services provides 24-hour, high quality and world-class entertainment TV channels to broadband customer by broadband line and set-top TV box. It enables customers to have more platforms to experience the world class contents, which he/she will not able to reach in traditional non-pay TV channel. Major features of broadband TV are as follows: 1. Personalisation: customer can freely choose their favorite channel to subscribe 2. Quality entertainment: DVD picture quality screen 3. Pay by channel: offering customer with choice and flexibility in channel selection 4. Low entry barrier ¡V installation and required equipment are free of charge]