UNC Kenan-Flagler Business School

Business plan analysis - need to design a conjoint survey to measure customer choice drivers and value proposition of the plan.

Business plan analysis - need to design a conjoint survey to measure customer choice drivers and value proposition of the plan.

The plan describes a birthing center that uses alternative medicine for a holistic approach to pregnancy. Mothers-to-be are assured that they are doing the best they can to have a healthy and serene pregnancy, and give their babies a good start in life. High quality, natural healthcare is crucial for providing the mind and body with what it needs at this demanding time. The pregnancy program is personalized and planned carefully to give the correct and most beneficial ratio of healthcare treatments.