University of Southern California
Graduate thesis on cause-related marketing
More research on how young consumers feel about corporate community involvement and donations to charity is necessary. This study will seek to determine young women's (18-25) attitudes toward corporate social responsibility and their effects on brand image. Survey will also gather consumer insights on ROXY clothing to determine whether a CRM campaign will enhance the brand's image.
Questions | |
The ROXY brand | 24 |
This Project Sponsored by: QuestionPro - Web Survey Software
See Research Sponsorship for more information.