UC Berkeley
Marketing research class project for hands-on learning of the five aspects of the marketing research process: 1) Problemspecification, 2) Research strategy selection, 3) Questionnaire design, 4) Sampling plan and design, and 5) Project budgeting and timing. For our specific project we will try to determine the key factors influencing purchases of home video game consoles.
For our project we will try to determine the key factors influencing purchases of home video game consoles.
Questions | |
Marketing Research Project | 40 |
This Project Sponsored by: QuestionPro - Web Survey Software
See Research Sponsorship for more information.