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University of York

Project Description

Online Consumer Behaviour Study

Project Abstract

To study aspects of online consumer behaviour in a specific domain -- that of online supermarket shopping in the UK. This research is part of PhD work on developing frameworks for conceptual modelling of online consumers.

Surveys released for this project:
Online Christmas Shopping Survey 77
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This Project Sponsored by: QuestionPro - Web Survey Software
See Research Sponsorship for more information.