New Product Survey

We are a team of Boston University students working on a new product project. Please answer the questions below carefully and as honestly as possible. We will keep your responses confidential.

Please indicate the extent to which you agree or disagree with each of the following statements

	Strongly Disagree	Disagree	Neither Agree Nor Disagree	Agree	Strongly Agree
I enjoy watching snowboarding *

I enjoy watching other snow sports *

I participate in other extreme sports *

I participate in other snow sports *

I have attended skiing/snowboarding expos *

When making a decision to buy snowboarding equipment, how important are the following attributes?

	Not At All	Not Very	Somewhat	Very Important	Extremely Important
Price *

Brand *

Life span *

Aesthetic Value *

Quality *

Color *

Custom design *

Warranty *

Please rank from 1(most important) to 8(least important) for all the following attributes. *

Price
Brand
Life span
Aesthetic value
Quality
Color
Custom design
Warranty

Rank values must be between 1 and 8

Do you rent or own your snowboarding equipment? *

Rent

Own

Both

The Pole-R-Xpress is a unique tool primarily designed for snowboarders. It is a telescoping snow pole that extends up to 42 inches and collapses to the width of the board. There are four sections and each section locks with a twist or two. The first section houses the handle and a tool used for tightening and loosening bindings. The last section has a point and includes a disc basket similar to a ski pole. Our product provides that extra push when stuck on flat terrain. When The Pole-R-Xpress is not in use, it can be stored using an included, easy to install mounting kit.

The Pole-R-Xpress is made of ABS plastic (most notably used in recorders and Legos) with a vynaprene (a mixture of vinyl and rubber) handle that houses a binding tool. The mounting bracket is made of the same ABS plastic with aluminum clips that will snap and hold the pole in place. The mounting bracket comes with a strip of acrylic adhesive, the same adhesive used for stomp pads that will allow the user to mount the bracket to the board. The bracket will ideally be placed parallel behind the back foot.

Compacted View- Length: 9 in.

Attachment Clip

Extended Separated View- Length: 42 in.

What price would you consider appropriate for our product? *

$40-$49

$50-$59

$60-$69

$70-$79

$80 or more

What's the maximum price you are willing to pay for our product? *

At the price you just indicated, what is the likelihood that you will buy our product? *

Definitely Not Buy

Probably Not Buy

Not Sure

Probably Buy

Definitely Buy

If this product were available at a store near you and also available from the company through an Amazon webstore, where would you be more likely to purchase it? *

More likely online from the manufacturer’s Amazon webstore

More likely from a local retail store

Would you want to buy our product as a gift for someone? *

Yes

No

Which occassion would you give this product as a gift? *