Questions marked with a * are required
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BMOC Survey #2: Press Release Usage

This questionnaire is intended for use by corporate or marketing communications professionals from public companies only. If you do not fit this bill, please do not proceed, and we thank you for your interest--you can still get a copy of the survey results. Just email your request to surveys@topazpartners.com.

Thank you for taking the time to help us understand the mechanisms currently being used by public companies to communicate with their key audiences.

This survey will take less than five minutes of your time. If you provide us with your email address at the end of the survey, we will mail you a copy of the results.

Want a free BMOC Assessment? Complete all three initial BMOC surveys--if you haven't already completed survey #1, START HERE!

Your free BMOC Assessment will include:

  • Blog and online coverage assessment
  • Your top five online influencers
  • Suggestions for improving your
    • Website
    • Press room
    • Press release visibility
    • Blog/online visibility

If you're not a public company but still want the needs assessment, don't despair! CLICK HERE TO SKIP TO THE NEXT SURVEY.

 

Enter the stock ticker symbol of the company you work for (US-based exchange-traded companies only please).

Your response to this question will not be made public, and company-specific information will not be released. This question is only intended to determine survey eligibility and to account for multiple entries from the same company. *
   
 
 

None1-23-56-1213 or more
How many press releases does your company issue every month on average? *
 

IncreasedRemained the SameDecreased
Compared to this time last year, has the average number of press releases issued increased, remained the same, or decreased? *
 

Why has the number of press releases issued risen or dropped? (Check as many factors as appropriate.)
 
 
 
 
 
 
 
      
 
 

0-24% (Very few of our press releases are material non-public in nature.)25-49%50-74%75-99%100% (Press releases are only issued to communicate material, non public information.)
What percentage of these press releases would you consider material non-public in nature?

Material, non-public information is subject to SEC regulations, and typically includes financial news and any announcements that are likely to impact the valuation of your company's stock. *
 
 

How often do you use each of the following ways of either formatting or distributing material, non-public information:

Material, non-public information is subject to SEC regulations, and typically includes financial news and any announcements that are likely to impact the valuation of your company's stock.
NeverSometimesUsuallyAlways
Traditional Press Release Format *
Advisory/News Brief Format *
Question/Answer Format *
Fact Sheet Format *
Opinion Piece Format *
International Wire Service Distribution *
Full National Wire Service Distribution *
Regional, Local or Other Targeted Wire Service Distribution *
Web Site (Besides Press Room) *
Web Site Press Room *
Email Distribution List *
Fax Distribution List *
Blog *
RSS Feed *
Infographic *
Advertising *
Podcast/Audio File *
Videocast *
Instant / Mobile Messaging *
 
 

How often do you use each of the following ways of either formatting or distributing non-material or already public information:

Non-material or already public information is not subject to SEC regulations, and is not likely to impact the valuation of your company's stock.
NeverSometimesUsuallyAlways
Traditional Press Release Format *
Advisory/News Brief Format *
Question/Answer Format *
Fact Sheet Format *
Opinion Piece Format *
International Wire Service Distribution *
Full National Wire Service Distribution *
Regional, Local or Other Targeted Wire Service Distribution *
Web Site (Besides Press Room) *
Web Site Press Room *
Email Distribution List *
Fax Distribution List *
Blog *
RSS Feed *
Infographic *
Advertising *
Podcast/Audio File *
Videocast *
Instant / Mobile Messaging *
 
 

Prioritize the following corporate communications audiences:
1 - Extremely Important2 - Very Important3 - Somewhat Important4 - Not Very Important5 - Not Important
Prospective Customers *
Existing Customers *
Potential Investors *
Existing Shareholders *
Potential Sales and Marketing Partners *
Existing Sales and Marketing Partners *
Media - Trade/Technology Press *
Media - Business Press *
Media - Bloggers *
Media - Broadcast *
Industry Analysts *
Financial Analysts *
Prospective Employees *
 
 

Select the response that most closely reflects your opinion of each of the following statements about press releases:
Strongly AgreeAgreeNo OpinionDisagreeStrongly Disagree
Reporters usually use the press releases my company sends them. *
The lead paragraphs in our press releases are too long. *
Traditional press releases translate nicely to the blog format. *
The problem with press releases is more with content than format. *
In general, press releases are too hyperbolic. The language is not natural--conversational. *
Our press releases are written with reporters' needs in mind. *
Our press releases are too long. *
RSS is a more efficient (and cheaper) news distribution mechanism than wire services. *
Press releases are becoming less about "news" and more about public record. *
It's easier, and cheaper, to blog about something than issue a press release. *
Our press release distribution process is efficient. *
There are too many press releases being issued every day. *
Press releases are rigid and hierarchical. *
It is difficult to extract news and information from press releases. *
Press releases have lost credibility. *
As a communication tool/channel, press releases face fierce competition. *
Press releases are not informational. *
 
 

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