QuestionPro Survey

DEFINITIONS

1. It will be helpful to include the following definitions in the workbook:

	Strongly Agree	Agree	Disagree	Strongly Disagree
Brand: Brand is the overall image or impression people have of an organization (staff, culture & values, programs, services and products).

Identity mark/Logo: A logo is a small part of the brand. It is a symbol that is used throughout the marketing and collateral materials to create a consistent and unified look.

Target audience: A target audience is a group of people to whom the organization decides to target its marketing efforts.

Tagline: A tagline is a catchy, quick-identifying reference. It is usually no more than five or seven words in length.

Mission Statement: A mission statement describes the business’s reason for being and points to goals and objectives.

Positioning statement: A positioning statement summarizes how the organization’s goals are achieved.

Supporting statements: Supporting statements are additional facts about the organization geared to targeted audiences.

2. The following questions help in assessing a company:

	Strongly Agree	Agree	Disagree	Strongly Disagree
3. It is ideal to have an Executive Summary Plan prior to developing a brand.

4. The following fill in the blank content will be useful in the workbook.

5. An Executive Summary plan should include the following questions:

	Strongly Agree	Agree	Disagree	Strongly Disagree
6. A SWOT analysis is a helpful resource used to evaluate an organization.

BRAND BRIEF

7. A branding brief MUST include the following: (a branding brief includes the following)

DELIVERY

8. The best way to organize the results in the book is:

	Strongly Agree	Agree	Disagree	Strongly Disagree
9. It be useful and effective to have a CD- attached on the back of the book with the template files.

	Strongly Agree	Agree	Disagree	Strongly Disagree
10. I would recommend this workbook.

DEFINITIONS

1. It be helpful to include the following definitions in the workbook: