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Are you over 18? (If no, do not continue)
 
Yes, 18-25
 
Yes, 25-35
 
Yes, 35 & Up
 
No
 
 

Do you ever use shopping baskets? (If no, do not continue)
 
Often
 
Sometimes
 
Rarely
 
Never
 
 

Do you drive to the grocery store?
 
Often
 
Sometimes
 
Rarely
 
Never
 
 

How many people do you shop for?
 
Yourself
 
You and Other
 
More than two
 
More than 5
 
 

Could you imagine either of these baskets at your local grocery store?
 
Yes
 
No
 
Only Basket A
 
Only Basket B
 
 

Which of the two designs is more convenient for stacking?
 
Basket A
 
Basket B
 
 

Which of the two handles looks more comfortable?
 
Basket A
 
Basket B
 
 

Does a divider inside the basket seem useful when shopping?
 
Yes
 
No
 
Only Basket A
 
Only Basket B
 
 

Which of the two basket shapes would be more comfortable when shopping?
 
Basket A
 
Basket B
 
 

What color do you think a basket should be?
 
Purple
 
Blue
 
Red
 
Orange
 
Green
 
Black
 
 

Would you prefer a solid plastic basket or a woven plastic basket?
 
Solid
 
Woven
 
 

Which of the two shopping baskets do you prefer?
 
Basket A
 
Basket B
 
 

In what type of store do you see these baskets? Check all that apply.
 
Small Local Grocery Store
 
Large Chain Grocery Store
 
Home Retail Store
 
Drugstore
 
Hardware Store

 
 
 
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