QuestionPro Survey

PERCEPTUAL MAPPING/MDS

BA 575:

For demonstration of Perceptual Mapping

* Please identify your gender.

Female

Male

RATE THE SIMILARITY OF THE FOLLOWING SETS OF ITEMS.

	1. VERY SIMILAR	2.	3.	4.	5.	6.	7. VERY DISSIMILAR
* COKE & DR. PEPPER

* COKE & PEPSI

* COKE & MOUNTAIN DEW

* COKE & SPRITE

* DR. PEPPER & PEPSI

* DR. PEPPER & MOUNTAIN DEW

* DR. PEPPER & SPRITE

* PEPSI & MOUNTAIN DEW

* PEPSI & SPRITE

* MOUNTAIN DEW & SPRITE

	1. VERY SIMILAR	2.	3.	4.	5.	6.	7. VERY DISSIMILAR
* 710 BOOKSTORE & AMAZON.COM

* 710 BOOKSTORE & BN.COM

* 710 BOOKSTORE & HALF.COM

* 710 BOOKSTORE & UNIVERSITY BOOKSTORE

* AMAZON.COM & BN.COM

* AMAZON.COM & HALF.COM

* AMAZON.COM & UNIVERSITY BOOKSTORE

* BN.COM & HALF.COM

* BN.COM & UNIVERSITY BOOKSTORE

* HALF.COM & UNIVERSITY BOOKSTORE

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