Hello:
You are invited to participate in our survey. In this survey, approximately 100 people will be asked to complete a survey that asks questions about spokeperson preference. It will take approximately 5-10 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Winnie Hsia by email at [email protected].
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
Crest is introducing a line of new whitening toothpaste called Crest Whitening Expressions. Flavors include Cinnamon Rush, Extreme Herbal Mint, and Fresh Citrus Breeze. The current advertisement for the brand is pictured on the left. Crest is considering using a spokesperson in the ad. The potential candidate is pictured on the right.
How do you feel about Crest Whitening Expressions toothpaste? Do you plan to buy Crest Whitening Expressions toothpaste? Consider the advertisement without the spokesperson (left). Do you like the advertisement? Now imagine the advertisement on the left has the spokesperson on the right in it. Do you like the advertisement now? Do you identify with the spokesperson pictured above on the right? The spokesperson pictured above on the right is: The spokesperson pictured above on the right is: The spokesperson pictured above on the right is: The spokesperson pictured above on the right is: To what extent do you think the spokesperson pictured above on the right is a good fit with the brand? To what extent do you like the spokesperson picture above on the right? Crest is also thinking about using Cameron Diaz as a spokesperson in the advertising campaign for Crest Whitening Expressions. She is pictured on the right.
 Now imagine the advertisement on the left has the spokesperson on the right in it. Do you like the advertisement now? Do you identify with the spokesperson pictured above on the right? The spokesperson pictured above on the right is: The spokesperson pictured above on the right is: The spokesperson pictured above on the right is: The spokesperson pictured above on the right is: To what extent do you think the spokesperson pictured above on the right is a good fit with the brand? To what extent do you like the spokesperson picture above on the right? LOreal is introducing a new moisturizer called NutriFit that both fights dryness and tones the skin. Their current advertisement is pictured on the left. LOreal is considering incorporating a spokesperson in the advertisement campaign for the product. The potential spokesperson is pictured on the right.
How do you feel about L'Oreal NutriFit? Do you plan to buy L'Oreal NutriFit? Consider the advertisement without the spokesperson (left). Do you like the advertisement? Now imagine the advertisement on the left has the spokesperson on the right in it. Do you like the advertisement now? To what extent do you think the spokesperson pictured above on the right is a good fit with the brand? LOreal is also thinking about using Cameron Diaz as a spokesperson in the advertising campaign for LOreal NutriFit. She is pictured on the right.
Now imagine the advertisement on the left has the spokesperson on the right in it. Do you like the advertisement now? To what extent do you think the spokesperson pictured above on the right is a good fit with the brand? Now for some demographics... you're almost done!
Your Gender: What is your ethinicity? |
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