Strategic Customer Engagement is Key to Better ROI

Recently the small business marketing world has been buzzing with the importance of retention platforms for small business growth. With new customer acquisition costs soaring to 6-7x more than bringing an existing contact back for…

How to Engage Customers with Customer Insight Tool

In today’s customer-centric business environment, understanding your customers, their needs, expectations, desires, creating meaningful long-term relationships with customers  has become critical to establishing a sustainable competitive edge. And the best way to achieve that is…

How to Deal With Negative Feedback from Customers

How to Deal With Negative Feedback from Customers As I sip my morning coffee this morning, I am imagining the oldest known written complaint in the history – Complaint tablet to Ea-nasir. I imagine Nanni…