Online Surveys and Social Media

Doing branding or blind surveys used to be a real hassle because you’d have to recruit an expensive panel.  But that’s not the case anymore.  You can actually run a terrific blind survey by using…

How to Become an Authority in Your Industry

It’s more important than ever to become an authority in your industry.  You may think that the market is overcrowded, but don’t be fooled.  Most people assume that you have to be an author, self-employed…

How to Use Market Research for SEO Strategy

I ran across this question today — “Is market research important to SEO strategy?” I’m familiar with the idea of doing RESEARCH – keyword research, industry research, even customer research, in order to come up…