As a business owner, you are creating great experiences for your customers every day and they actually want to tell others. Yes, they want to tell others. And their intention to share is highest when their good feelings about the experience are fresh. So, let’s help customers do that natural thing which makes them feel good and also helps grow your business.
Immediate Feedback is Critical
Before you can help your customers share their great experiences, you have to know that those experiences happened. Since you can’t interact personally with every customer, leverage a great CX solution that allows customers to share their thoughts right after it happens. Gartner Research found that feedback collected immediately is 40% more accurate than feedback collected 24 hours later. The customer has already moved on to other priorities and the details are lost. Regardless if it happens on your website, in your store, over the phone, or even in a plane, you need to hear from customers right after they interact with your brand.