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Concept Testing Using Surveys

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Create Surveys in QuestionPro for Proper Decision Making

Whether you have a product that is scheduled for development, or have an existing product that needs an upgrade or additional feature, you'll want to go through the process of testing the idea before bringing it into the marketplace. Information is obtained and selecting the appropriate course of action is put into place. With QuestionPro, starting the process is quick and easy.

Concept Testing Templates by QuestionPro

Create. You've got over 50 survey templates to select for full customization. Pick any one, change the color and theme, in addition to adding your own questions.

Distribute. When you're done, choose a variety of ways to send your survey out, which includes social media, email, and printing signs and flyers.

Analyze. Using this online survey software tool, you can start to analyze your results with the built in real-time summary. Looking for advanced analysis? Simply export your results to SPSS or Excel.

Click here to view our selection of survey templates.

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Watch the 1-minute tour

Some Popular Concept Testing Templates

New Product Concept Testing
New Product

Questions on these include the number of units a customer might buy, how often they would said product, and a text box for their opinion on the product.

Customer Service Feedback for Better Decision Making
Customer Service

The customer service templates can be very useful for discovering exactly what it is that customers desire, whether it be a new product, a change in service or any sort of additional features added to a product or service.

Academic Concept Testing
Academic Evaluation

Academic evaluations are great for high schools or universities looking to add additional courses or services to the campus. It's important to gather the opinions of the students before establishing changes to the academic environment.

Services and Decision Making
Services

Service templates are designed to gather customer feedback, but specifically on service related industries, such as hotels, restaurants, retail and travel.

Creating Surveys for Concept Testing

QuestionPro knows how important gathering feedback can be for survey creation. We've made it incredible easy and straightforward to jump in and start creating surveys. Included is a short video clip to show you the exact process. Following these steps will get you going in no time:

Step 1: Sign up for an account - it takes only a few seconds;
Step 2: Click on "Create a survey";
Step 3: You now have three options for survey creation, which include choosing a template from the library, uploading questions you already have typed up or staring fresh from a blank template.

Decision Making in QuestionPro

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Decision Making Done Right - Things To Bear in Mind

QuestionPro provides you with the tools you need to obtain valuable feedback for marketing research decisions. If you're considering other survey creation providers to use, think about the following:

Creation

How difficult is the signup process? Are you able to create a brand new account in just a matter of seconds? Once logged in, how easy is it to jump in and actually create a survey? How many options are available to you? Can you choose from a huge selection of survey templates that cover a wide variety of topics such as marketing research or customer satisfaction?

With QuestionPro, you can do everything mentioned.

Distribution

With a completed survey ready for distribution, how many options do you have? Can you purchase a sample of respondents based on a specific demographic, such as location or age? Let's say your respondents will be those in your social media network. Are you able to send your survey out to those on LinkedIn, Facebook or Twitter?

QuestionPro is able to do everything above and more.

Analysis

Now that your survey has been sent to your respondents, what sort of results are you able to view? Does the provider in question offer a snapshot overview of your results, showing you the number of people that have started your survey, dropped out, completed it, and the average time spent to finish? Does the provider offer infographic creation, detailed respondent information, word clouds among other analysis tools?

Choosing QuestionPro will give you all of these features, plus more.

Creation

How difficult is the signup process? Are you able to create a brand new account in just a matter of seconds? Once logged in, how easy is it to jump in and actually create a survey? How many options are available to you? Can you choose from a huge selection of survey templates that cover a wide variety of topics such as marketing research or customer satisfaction?

With QuestionPro, you can do everything mentioned.

Distribution

With a completed survey ready for distribution, how many options do you have? Can you purchase a sample of respondents based on a specific demographic, such as location or age? Let's say your respondents will be those in your social media network. Are you able to send your survey out to those on LinkedIn, Facebook or Twitter?

QuestionPro is able to do everything above and more.

Analysis

Now that your survey has been sent to your respondents, what sort of results are you able to view? Does the provider in question offer a snapshot overview of your results, showing you the number of people that have started your survey, dropped out, completed it, and the average time spent to finish? Does the provider offer infographic creation, detailed respondent information, word clouds among other analysis tools?

Choosing QuestionPro will give you all of these features, plus more.

Decision Making Based Off Survey Results: The QuestionPro Process

Survey Creation - The First Step in Better Decision Making
Survey Creation

The first step is creating an account. It only takes a few seconds. Once it's created, you can begin survey creation from one of three methods, which include picking a template from the survey library, uploading questions you already have, or starting from a blank template. When using the editor, you can pick from a variety of question types, such as multiple choice, rating, slider, branching logic and a side-by-side matrix. You can also change the color of your survey, either by directly editing the CSS or by picking a pre-made theme. Create an unlimited number of surveys.

Collect Feedback on Your Concept Testing
Feedback Collection

When your survey is complete, you have several choices of delivery. If you don't have any respondents, you can purchase a sample selection of people, based on certain demographics like age, location or gender. You can create email lists that you can manage and use for mass distribution. If you'd like a direct link to your survey, you can either copy and paste the URL provided, or you can have a QR code generated. If you're working at a trade show or convention, you can access the QuestionPro app to work offline.

Results Analysis for Better Decision Making
Results Analysis

You have survey results that are available in real-time. At any point you can log in and see the results, which include how many people took your survey, how many dropped out, the number of people that completed it and the time it took them to finish. Available are more detailed statistics about the respondents, the ability to generate an infographic, a word cloud for text based answers, data filtering, as well as trend and TURF analysis. With two clicks you can send your survey results to your social media network.

QuestionPro - The leader in survey creation for concept testing and decision making

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