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Data Segmentation lets you sort / segment your responses based on parameters such as response to any question in the survey, custom variables or time. To get started with Segmentation click on:
- Login » Surveys » Reports » Advanced Analysis » Data Segmentation
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- Click on the 'New Data Segment' button.
- Name your group and select the type of Data segment.
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- Choose the question you want to Filter/Select on
- Then choose the one of the operators for the answer
- Then choose the answer for the selection criteria
- Click on Finish button to save the Data Segment
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How can I add Multiple Filters to the same Group?
- Choose the question you want to Filter/Select on
- Then choose one of the operators for the answer
- Then choose the answer for the selection criteria
- Click on Add Additional Criteria link, now to add another filter DO NOT CLICK THE FINISH BUTTON yet
- Now again select another question, choose the operator and then choose the answer option. Select the AND / OR logic for the filter and click on Add Additional Criteria link
- Similarly you can add up to 5 filters. After adding the filters now you can click the Finish button to save the Data Segment.
Multiple Criteria Joins - After adding the first filter you can specify "AND" / "OR" criteria for the next filters. For more information please see Additional References below.
Is there a limit on number of Data Segments that can be created?
Currently you can have maximum 10 Segments at a time. If you need more Segments you can delete the created ones that are not required and create new Data Segments. Deleting the Data Segments does not affect the data in any way.
NOTE: Currently you can only add upto 5 filters for a single Data Segment
You can also save the filter criteria into Data Segment for analysis of multiple Segments at the same time. For example if you have a "What is you gender?" question. You might want to create two groups : -
- One Group where the selection criteria chooses the "Male" option
- The Second Group where the selection criteria chooses the "Female" option
How do I make a segment "active" ? - You don't need to do anything!. Just go to the "Data Analysis" page and click on the "Question". Then Click on "Data Segmentation". The group that you just created will show up there. Please make sure that you save the group by completing the wizard.
Do I need to set up the filters before people start taking the survey?
NO! You can create the Segments anytime during your data collection. It is independent of the data-collection process.
Can I use this Segmentation functionality in combination with advanced analysis tools like Conjoint and TURF Analysis?
Yes! - The TURF and Conjoint modules are integrated with the Segmentation Analysis.
I have created the segment, but I don't see any count for the created segment. What have I done wrong?
This might happen if the page is cached on your browser. Please refresh the "Data Segmentation" page after you have created the segments. Make sure that you set correct operator for the segment ( Equals/ Greater than/ Less than etc.). All the matched responses are included in the segment.
What do I do after I create the group/segment?
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After you've created the Group/Segment, you can do one of two things:
- To View the Results Question By Question Goto :
- Login » Surveys » Reports » Advanced Analysis » Data Segmentation
- To View the Segments as part of the Excel Download - Request the Excel Report :
- Login » Surveys » Reports » Advanced Analysis » Data Segmentation
Can I view the entire report for a segment/group?
Yes : Goto
- Login » Surveys » Reports » Advanced Analysis » Data Segmentation
Click on "Report Options" button for the respective Data Segment, then click on the report link that you wish to view/ download.
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License & Access Options
This feature/tools described here are available with the following license(s) :
- Corporate Edition - Buy Now - $99/Month
- Unlimited Surveys, Questions, Responses
- Advanced Toolset and Features
- No Long Term Commitment
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