Print     Email Page

The following survey development and analysis tools are available for the market research:

Survey Analysis

1. Customizable Online Reports Create customized and branded reports (Powerpoint) that can be shared online. An integrated Slide-Show tool creates the charts based on the Frequency Analysis.
2. TURF Analysis -- Total Unduplicated Reach and Frequency Analysis...
3. Custom Variables/External Reference Segmentation -- Grouping and Segmentation based on Custom Variables and external data
4. Meta-Analysis -- Analyze and dive into drop-out rates and find out where respondents are dropping off...
5. Customized Frequency Analysis
   • Custom Scaling and Weights
   • Freq. Calculations based on Started/Completed Respondents

Customized Reports

1. Spotlight Report -- Display an individual's report overlayed with the overall reporting
2. Industry Scoring Models
   • Top Box Scoring Top Box / Bottom Box Scoring. Autmatic calculation of margin of error.
   • Net Promoter/Loyalty Scoring Model NPS (Promoter - Detractors) Automatically calculate your NPS
3. Customized Mean Calculation - Update how the system calculates Mean. Inverse scaling and weighting.

Survey Development

1. Question Randomization -- Randomize the order of survey questions.
2. Question Extraction -- Dynamically generate questions based on prior responses.
3. Dynamic Looping -- Loop through a group of questions multiple times for each option selected on a prior question.
4. Dynamic Replacement -- Pre-populate data into the survey or replace text within questions based on parameters passed in from the URL or answers to previous questions.
5. Finish Survey Auto-Redirect -- Auto-Redirect respondents to any website after completing the survey.
6. Save and Continue -- Enable respondents to Save and Continue a survey. Useful feature for lengthy surveys.
7. Survey Chaining - Chain multiple surveys depending upon how users choose options.

Internationalization and Multi-Lingual Support

1. Full Internationalization Support -- Execute Surveys in Multiple Languages (Chinese, Japanese, Russian, Arabic etc.) -- Including double byte chartersets like Japanese and Chinese as well as Right to left languages like Arabic and Hebrew