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Survey Software - How are Average Utilities and Relative Importance Calculated
How are Average Utilities and Relative Importance Calculated

Average Utilities The individual utilities are added up (Only Utilities with value greater than or equal to 0) and then divided by the count. This gives us the average utility for each of the Levels.

Relative Importance For each Attribute, the difference between the highest and the lowest average utility is calculated. This value divided by the total across all the attributes is the relative importance.

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This feature/tool [Conjoint Analysis Tools] is not available as part of any of our standard self-service licenses. It is part of our Enterprise Service License. Please contact your Account Manager for pricing and options for purchasing the Enterprise Service License.

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