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Where can I access the TURF Simulator
Goto :
- Login » Surveys » Reports » Market Research Tools » TURF Analysis
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What is the TURF Simulator and how can it help me?
The TURF Simulator can give you One-Click access to Optimal configurations for maximizing reach. Reach or Coverage is defined as the proportion of the audience (target group) that chooses a particular option. The TURF Simulator runs through every possible configuration of 'n' choices at a time and gives you a sorted order of "Reach %".
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