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Use Market Research Analysis Tools For Analyzing Data And Making Key Decisions. Start With QuestionPro Today For Free!

What is market research analysis? Before introducing a new product or service to the marketplace, performing some kind of research is crucial if you plan on having a successful launch. Writing and distributing market research questions can give you the information you need to ensure that your products and services contain the features that the market demands. If you need some assistance with creating a survey using market research questions, check out this blog post on Research Access. QuestionPro gives you a variety of ways in which you can create and distribute surveys, along with performing market research analysis with your data. You can choose from three different ways to start a survey:

1. Pick a survey from the template library;
2. Import a questionnaire you already have;
3. Begin from a blank survey template.

If you happen to be on a smartphone or tablet, you can still easily create and distribute surveys, for QuestionPro is fully optimized for mobile environments.

Survey Creation

With QuestionPro, you have three different ways in which you can create a survey:

1. Choose A Template: QuestionPro has a template library that houses over 100 pre-made surveys which you can edit and customize based on your needs. You can view the library here and start performing market research analysis with your data.

2. Uploading: If you already have a survey that you'd like to use, you can simply upload it into the editor.

3. Blank Survey Template: Starting from scratch is easy - QuestionPro allows you to choose from a variety of question types and customization options to ensure you create the perfect the survey.

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Using Surveys For Market Research Analysis

Market Research Questions
Purchase Needs

When using a survey, you can include questions about what the respondent actually desires in a product or service. Implementing this knowledge can help increase your chances for success.

Surveys Market Research Analysis
Similar Products

It can help to know if there are any other similar products or services that your customers have purchased in the past. You can then perform research on these and discover if there are any features you could add.

Purchasing Similar Products
Buying Motivation

Knowing what actually motivated your respondents to actually purchase a particular product can help greatly as well. Maybe it wasn't just features - maybe it was the company reputation, customer service or guarantee/warranty.

Buying Motivation
Overall Product Rating

You should always include a question about how the respondent feels about the product or service overall. Knowing if they would consider recommending it to their friends or family can be used similarly to the Net Promoter Score.

Starting A QuestionPro

All you need to create your own surveys with QuestionPro is your own free account. We've added a short video clip to show you how to get started:

Step 1: Create a free account with QuestionPro;
Step 2: Click "Create A Survey" once logged in;
Step 3: Choose which way you'd like to begin your survey. You have three different options, which includes choosing a pre-made survey from the template library, uploading a survey that you already have, or just starting from a blank template.

Creating Questionnaires

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Performing Market Research Analysis - Things To Remember

QuestionPro gives you access to plenty of options in terms of creating and distributing surveys. When you're looking through the QuestionPro website, ask yourself these following question:

Creation

What sort of templates do you have to choose from? Is there a library of over 100 ready-made surveys that you can customize? How about if you have a questionnaire already? Can you easily import that into the editor? How about starting from a blank template? Do you have over 30 different question types to choose from ranging from basic to advanced? Are you able to implement branching, logic and scoring in your questionnaires?

QuestionPro provides you with all of these features and more.

Delivery       

When your survey is done, what options do you have to send it out to your respondents? If there's a list of email addresses you have, are you able to upload them for easy distribution? Can you easily embed your survey into your website or blog using provided HTML? How about easily posting to your social media networks like Facebook or Twitter? If you need respondents to take your survey, are you able to purchase a sample with specific demographics?

All of these options are available with QuestionPro, plus more.

Analysis

What can you do in terms of reporting and analysis? Is there a real-time summary in which you can see how many people viewed and completed your survey? Can you create an infographic or word cloud based on the data you've gathered? Are you able to create data filters and cross tabs, along with performing trend or TURF analysis? If you need to export your data for more advanced analysis in Excel or SPSS?

With QuestionPro, you have all of these features, plus many more.

Creation

What sort of templates do you have to choose from? Is there a library of over 100 ready-made surveys that you can customize? How about if you have a questionnaire already? Can you easily import that into the editor? How about starting from a blank template? Do you have over 30 different question types to choose from ranging from basic to advanced? Are you able to implement branching, logic and scoring in your questionnaires?

QuestionPro provides you with all of these features and more.

Delivery       

When your survey is done, what options do you have to send it out to your respondents? If there's a list of email addresses you have, are you able to upload them for easy distribution? Can you easily embed your survey into your website or blog using provided HTML? How about easily posting to your social media networks like Facebook or Twitter? If you need respondents to take your survey, are you able to purchase a sample with specific demographics?

All of these options are available with QuestionPro, plus more.

Analysis

What can you do in terms of reporting and analysis? Is there a real-time summary in which you can see how many people viewed and completed your survey? Can you create an infographic or word cloud based on the data you've gathered? Are you able to create data filters and cross tabs, along with performing trend or TURF analysis? If you need to export your data for more advanced analysis in Excel or SPSS?

With QuestionPro, you have all of these features, plus many more.

Creating Surveys With Market Research Questions Using QuestionPro

Creating Surveys
Creating

When you begin making surveys, you'll have three different methods to choose from. With QuestionPro, you have a library of over 100 templates to choose, ranging from customer service to market research. If there's a questionnaire that you'd already like to use, you can import it straight into the editor. Last but not least, you can always begin with a blank template and create your survey from the bottom up. You have over 30 question types to select from, in addition to a multitude of customization options, that includes implementing branching and logic.

Distributing Questionnaires
Distribution

You have many options for distribution with QuestionPro. You can import a list of email addresses into the interface and create your own email distribution lists. You can also embed your survey into your website or blog. Posting to your social media networks like Facebook and Twitter is easy and can be done from within QuestionPro. If you're in an environment with limited internet access like at a tradeshow, you can download the QuestionPro App beforehand to conduct surveys offline. You can also purchase a sample of respondents from QuestionPro with specific demographics.

Reports And Analysis
Analysis

In QuestionPro, you can see your results in real-time. View how many people completed your survey and the average time it took them to respond. Use in-house data visualization tools to create infographics and word clouds. For analysis, you can perform trend and TURF analysis, in addition to filtering data and creating pivot tables. You can also download your data if you need more in-depth analysis performed in Excel or SPSS. Easily export your results to the cloud such as Google Docs or Dropbox.

Market research analysis provided by QuestionPro

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