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Use Market Research Tools Offered By QuestionPro To Obtain Market Valuable Information. Join Now!

How can market research tools like surveys help you? If you plan on developing a new product, you'll want to conduct some form of market research to see how the market will react when it's released. Using a market research tool like creating an online survey is an easy and effective way to gain that sort of information. You can take the answers respondents give you as guidance If you need some help with market research tools, check out this article from Research Access. With QuestionPro, you can choose from a variety of different ways to begin a survey, which include:

1. Choose a survey from the template library;
2. Upload a survey you have already;
3. Start from a blank template.

If you happen to be on a smartphone or tablet, you can just as easily make surveys, for QuestionPro is fully optimized for mobile devices.

Questionnaire Development

When you go with QuestionPro, you have three ways to select how you'd like to begin your survey creation:

1. The Template Library: When you choose QuestionPro, you can select a survey from the template library, which has over 100 various survey templates that cover a wide range of topics. You can view the template library here and use a survey as a market research tool.

2. Importing: If you have your own questions that you'd like to use, easily upload them using Microsoft Word.

3. A Blank Template: If you just want to start a survey from scratch, you can start with a blank template, picking various question types and personalization options.

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Using A Survey As A Market Research Tool

Market Research Tools By QuestionPro
Similar Products

You can ask respondents if they have experience with any other similar products and whether or not they would agree that the one you're releasing would be preferred or not.

Choose QuestionPro As Your Market Research Data
Buying Motivation

Figuring out why the respondents actually purchased a similar product can help you incorporate various elements into your own productions. This can help you gain the upper hand by discovering customer satisfaction of similar products.

Customer Purchase Needs
Purchase Needs

In your survey, you can ask potential customers what they desire. With respondents who may have purchased a similar product in the past, they probably have some ideas for additional features with added functionality which you can incorporate.

Survey Product Rating
Overall Product Rating

An overall recommendation should always be included in your survey to discover whether or not they would recommend the product to their friends and family, similar to a Net Promoter Score.

Beginning A Survey

With QuestionPro, you simply need your own account to begin creating questionnaires. Here is a brief clip of how to begin questionnaire creation:

Step 1: Make your own QuestionPro account;
Step 2: Choose on "Create A Survey" when you login.
Step 3: Select the method of survey creation that best suits your needs. QuestionPro gives you three options for creating questionnaires, which include picking one from the template library, importing questions you have already or just beginning from a blank template.

Making Questionnaires

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Using Market Research Tools - Things To Remember

QuestionPro provides you with a great number of methods for making and distributing surveys. As you're going through the QuestionPro website, consider asking yourself the following questions:

Creation

How many different templates do you have to choose from? Is there a huge template library that consists of over 100 surveys covering many topics including market research? If there's any questions that you'd like to incorporate into your survey, can you easily upload them into the editor? How about starting from a blank survey template? Are there over 30 different question types for you to choose from that include basic and advanced types? Can you include logic, scoring and branching in your survey?

QuestionPro has all of these features and more.

Delivery       

Once your survey is done, how can you deliver it to your respondents? If you have a list of email addresses, can you easily import them into the interface? If you'd like your survey embedded into your website, is there provided HTML code that you can easily copy and paste on it? How about if you'd like to post your survey to a social media site like Facebook or LinkedIn? Maybe you don't have any respondents and would like to purchase a sample to take your survey. Are you able to do that?

These choices are available with QuestionPro, plus much more.

Analysis

What are your options when it comes to creating reports and performing analysis? Are you able to see a real-time summary of your results that include the number of people that completed your survey? In terms of reports, can you create professional infographics and word clouds in just a few seconds? Can you filter data and create pivot tables with your data, as well as perform trend or TURF analysis? If you need some more advanced analysis, can you export your results and bring them into Excel or SPSS?

When you go with QuestionPro, you'll have all of these options and more.

Creation

How many different templates do you have to choose from? Is there a huge template library that consists of over 100 surveys covering many topics including market research? If there's any questions that you'd like to incorporate into your survey, can you easily upload them into the editor? How about starting from a blank survey template? Are there over 30 different question types for you to choose from that include basic and advanced types? Can you include logic, scoring and branching in your survey?

QuestionPro has all of these features and more.

Delivery       

Once your survey is done, how can you deliver it to your respondents? If you have a list of email addresses, can you easily import them into the interface? If you'd like your survey embedded into your website, is there provided HTML code that you can easily copy and paste on it? How about if you'd like to post your survey to a social media site like Facebook or LinkedIn? Maybe you don't have any respondents and would like to purchase a sample to take your survey. Are you able to do that?

These choices are available with QuestionPro, plus much more.

Analysis

What are your options when it comes to creating reports and performing analysis? Are you able to see a real-time summary of your results that include the number of people that completed your survey? In terms of reports, can you create professional infographics and word clouds in just a few seconds? Can you filter data and create pivot tables with your data, as well as perform trend or TURF analysis? If you need some more advanced analysis, can you export your results and bring them into Excel or SPSS?

When you go with QuestionPro, you'll have all of these options and more.

The QuestionPro Process For Market Research Tools

Creating Surveys
Creating

To begin making surveys, you've got three options to choose from. QuestionPro has a template library of over 100 different template to choose from, including surveys dealing specifically with market research. If you have a questionnaire that you'd like to use, you can easily import it straight into QuestionPro using Microsoft Word. You can also choose a blank survey template, selecting over 30 question types to choose from in addition to various features like logic and branching.

Distributing Questionnaires
Distribution

With QuestionPro, you can easily import a whole list of email addresses and create and manage custom lists within QuestionPro. If you don't have anybody to take your survey, you can purchase a sample of respondents to take your survey. Embed your survey into your website or blog with HTML code given to you by QuestionPro. Easily post to Facebook, Twitter or LinkedIn from within the interface. Create a custom QR code right inside QuestionPro. Download the QuestionPro App do administer surveys offline, like at a tradeshow or conference.

Reports And Analysis
Analysis

With QuestionPro, your responses arrive in real-time, letting you know the number of people who took your survey and actually completed it. There are professional, in-house data visualization tools that let you create infographics and word clouds. For analysis, you can create data filters, cross tabs and perform trend analysis? If you need some more in-depth analysis performed, can you export your data and bring it into Excel or SPSS?

Market research tools provided by QuestionPro

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