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What is marketing research? Marketing research helps you to analyze what kinds of products or services are in demand as well as obtaining information about your competitors. Conducting such research can reduce certain business risks, identify trends in your industry in addition to spotting various sales opportunities. One of the primary tools used for collecting market research are surveys. QuestionPro makes survey creation, distribution and analysis quick and easy. Follow these three steps to get started today:

1. Create a free account with QuestionPro;
2. When you're logged in, click "Create a Survey";
3. You'll then have the option of starting with a template, uploading an existing questionnaire or beginning with a blank template.

QuestionPro is optimized for mobile devices as well, so virtually whatever platform you may be using will give you the ability to create your surveys wherever you are.

Survey Creation Used for Marketing Research

There are 3 different ways in QuestionPro to begin your survey creation for conducting various types of marketing research. You can choose to start with a template from the QuestionPro template library, import a survey you already have, or start from a blank template.

Template Library
With over 50 pre-made marketing templates, almost half deal exclusively with various types of marketing research. From product registration, advertising effectiveness to sales training and marketing concept tests, QuestionPro is sure have a template you can use for your research efforts.

Uploading an Existing Survey
If you already have questions that you know you'd like to use, you can import your questionnaire directly into the QuestionPro where you can make further edits and customization.

A Blank Template
If you just want to start from a blank template, you can certainly do so. With a selection of a variety of question types in addition to various customization options such as color themes and logo additions, you're sure to create the exact kind of survey you'll need.

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A Few Types of Marketing Research Templates

Types of Marketing Research - Concept Test
Marketing Concept Test

One of the types of marketing research templates includes the marketing concept test. This template contain various question types and asks participants what they enjoy about the certain product, how many times they've used it, what they think about similar products offered from competitors, and any overall suggestions for improving the product.

Service Concept Test - Marketing Research
Service Concept Test

This template is very similar to the marketing concept test, only it deals specifically with a service. Questions asked are those regarding desired features/attributes, the least appealing characteristic and overall general interest in the service. There are various question types used to gain well rounded information.

Focus Group Recruitment
Focus Group Recruitment Questionnaire

The focus group questionnaire screens candidates for certain eligibility including asking questions about education, family status, employment, age and experience with technology. This type of survey is perfect for gaining the right kinds of candidates for specific market research efforts.

Advertising Effectiveness Marketing Research
Advertising Effectiveness

The advertising effectiveness measures the efficiency of a certain marketing message. Participants are asked about a certain advertisement, and whether or not they recall the main message of the ad, what they liked most about it and the types of feelings or emotions the ad created within the respondent.

Using QuestionPro for Market Research

Conducting the right types of market research can save businesses a great deal of time and money. QuestionPro knows this and has made the process for creating surveys for your research efforts quick and effective. We've included a short video to help guide you through the process. Following these steps will ensure you get started right away:

Step 1: Take just a few seconds and create your own account;
Step 2: After you login, go to "Create a Survey";
Step 3: From here, you have the selection of starting with a template, importing a questionnaire or creating a survey from a blank template.

Creating Surveys on QuestionPro

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Using Questionnaires for Marketing Research - Things To Remember

The process of creating surveys using QuestionPro is designed to be efficient and to obtain the greatest amount of information with the least amount of work performed by the user. Although there are other survey creators that may claim to offer many similar features, you should ask yourself the following questions:

Creation

How is the signup process? Can you register for a free within a few seconds using your email, Facebook, Google or LinkedIn accounts? When you arrive to the main dashboard, how is the layout? Is it easy and intuitive or are there so many buttons scattered all around it's difficult to navigate? How about actually creating your first survey - what sort of options do you have to choose from? Do you have a giant template library to choose from over 100 pre-made questionnaires covering a wide variety of topics including marketing research? How about if you already have a questionnaire made up? Are you able to import that into the survey provider's editor? What if you just need to start from a blank template? Are you able to choose from over 30 question types and a variety of customization options?

You can do everything mentioned above quickly and easily with QuestionPro!

Distribution

When it comes time to administer your survey, what sort of options can you choose? If you don't have any participants to send your questionnaires to, are you able to purchase a sample of targeted respondents based on certain demographics such as age, gender and location? If you do know who you'd like to distribute your survey to, are you able to create and manage custom email lists? What if you'd like to send your survey across your social media network like Facebook, Twitter and LinkedIn? Maybe you need a custom block of HTML code to embed your survey on your website or blog. Does the survey creator offer that?

QuestionPro provides all of the above and more!

Analysis

When you start collecting results from your survey, how easy is viewing and analysis? Do the other providers give you a snapshot overview of your incoming results in real-time, including how many respondents viewed, dropped out and completed the survey? Once you've collected all the results you need, what sort of options do you have for creating custom made reports? Are you able to create an awesome looking infographic with just a single click? How about generating a word cloud for analysis of text based responses? Perhaps you'd like to see trend analysis of your data? Or maybe you need something in-depth that only SPSS or Excel can offer. Can you easily export the data?

When you choose QuestionPro, you have all of these features available and more!

Creation

How is the signup process? Can you register for a free within a few seconds using your email, Facebook, Google or LinkedIn accounts? When you arrive to the main dashboard, how is the layout? Is it easy and intuitive or are there so many buttons scattered all around it's difficult to navigate? How about actually creating your first survey - what sort of options do you have to choose from? Do you have a giant template library to choose from over 100 pre-made questionnaires covering a wide variety of topics including marketing research? How about if you already have a questionnaire made up? Are you able to import that into the survey provider's editor? What if you just need to start from a blank template? Are you able to choose from over 30 question types and a variety of customization options?

You can do everything mentioned above quickly and easily with QuestionPro!

Distribution

When it comes time to administer your survey, what sort of options can you choose? If you don't have any participants to send your questionnaires to, are you able to purchase a sample of targeted respondents based on certain demographics such as age, gender and location? If you do know who you'd like to distribute your survey to, are you able to create and manage custom email lists? What if you'd like to send your survey across your social media network like Facebook, Twitter and LinkedIn? Maybe you need a custom block of HTML code to embed your survey on your website or blog. Does the survey creator offer that?

QuestionPro provides all of the above and more!

Analysis

When you start collecting results from your survey, how easy is viewing and analysis? Do the other providers give you a snapshot overview of your incoming results in real-time, including how many respondents viewed, dropped out and completed the survey? Once you've collected all the results you need, what sort of options do you have for creating custom made reports? Are you able to create an awesome looking infographic with just a single click? How about generating a word cloud for analysis of text based responses? Perhaps you'd like to see trend analysis of your data? Or maybe you need something in-depth that only SPSS or Excel can offer. Can you easily export the data?

When you choose QuestionPro, you have all of these features available and more!

The marketing research process with QuestionPro: Survey Creation, Distribution and Analysis

Marketing Research Survey Creation
Survey Creation

The first step in the process is signing up for a free account, which only takes a few seconds. You can use your email, Facebook, LinkedIn or Twitter accounts for signup. Once in, you have access to over 100 various survey templates, 30 of which deal specifically with marketing research. You can use these templates as-is or modify them to fit your needs. If you happen to have a questionnaire already typed out, you can import it directly into the editor in QuestionPro. If you want to start from a blank template, you can choose from over 30 question types, ranging from basic to advanced that include graphical sliders, multiple choice and questions dealing with logic branching. You can also change the theme by selecting pre-made templates, or modifying the very CSS that makes up the survey.

Types of Marketing Research Feedback
Feedback Collection

Distribution of your survey is made easy with QuestionPro. If have the contact information of the respondents you'd like to target, you can easily create an email list for quick, mass-delivery. In addition, with a just a couple of clicks you can distribute your questionnaire over any social media network such as Facebook, Twitter or LinkedIn. QuestionPro also provides you with a custom block of HTML text so that you can easily embed your survey onto your blog or website. You can also get the QuestionPro app so that respondents can take your survey offline, if you happen to be at a trade show or convention.

Analyze Results
Results Analysis

When your results have been gathered, you're provided with a snapshot overview of how many people viewed and completed your survey, as well as the time it took them to complete (also available in real-time so you can see results as your data is coming in). You can create a great looking infographic with just a single click, in addition to making a word cloud so you can view the most popular words in text responses. Analysis tools available include data filters, cross tabs, trend and TURF analysis. If you need more advanced analysis, you can export the data to bring into Excel or SPSS. And in just a couple of clicks, you can send your report via email or social media.

Choose QuestionPro for Your Marketing Research Needs!

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