MaxDiff Research

Maximum Difference Scaling (commonly referred to as MaxDiff) leverages a choice-task question methodology, whereby, for example, respondents select their most and least preferred product attribute from repeated choice sets. Choice sets are presented in a strategic matter, according to a balanced design whereby all features and enhancements appear in choice sets an equal number of times (usually at least three times). SurveyAnalytics's MaxDiff analysis can be applied to numerous research scenarios beyond product attribute preference and importance scoring, including product re-design and enhancements research, product line contraction analysis, and even as a platform for employee engagement studies, whereby employees to choose among aspects of their job they would most like and least like to change.

SurveyAnalytics Max Diff Analysis

MaxDiff analysis can be used in new product features research or or even market segmentation research to get accurate orderings of the most important product features, QuestionPro help's you discriminate among feature strengths better than derived importance methodologies. Like other trade-off analyses, the analysis derives utilities for each of the most important product features which can be used to derive optimal products, using market segmentation to put respondents into groups with similar preference structures, or to prioritize strategic product goals.

You can have your respondents perform Forced-choice nature of the tasks, where in QuestionPro MaxDiff can disentangle the relative feature importance in cases where average Likert-style ratings might all have very similar ratings.

  • Unlimited Attributes
  • Random Sub-Selection and Rotation
  • Utility / Share of Preference Calculation

SAML Assertion Single Signon

What is SAML?

SAML is secured XML based communication mechanism for exchanging authentication and authorization between parties, in particular, between an identity provider and service provider. It's an acronym for Security Assertion Markup Language. The key thing about SAML is that it enables web browser single sign-on (SSO)

SAML increases "security" by eliminating additional credentials which reduces the phishing activity as it reduces the number of times user has to key in username and password on Internet using the login forms. It also increases application access by eliminating the barriers to usage, so that users no longer have to type in a password, they simply need to click on a link

How do I enable SAML Assertion Single Sign-on?

This option is available under :

  • $crumb.fullText
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License & Access Options
This feature/tools described here are available with the following license(s) :
  • Team Edition
    • Unlimited Surveys, Questions, Responses
    • Advanced Toolset and Features
    • No Long Term Commitment

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