Collecting feedback effectively closes the loop of Customer Relationship Management(CRM). By surveying customers, you've bridged a critical gap in CRM by adding customer satisfaction to your list of CRM data points. A better understanding of existing customer relationships allows for greater control of customer attraction, conversion, and retention as a whole. Integrating customer surveys into existing CRM systems allows for the measurement of the success or failure of every customer interaction. Sound analytics can take this data and further drill-down to identify exactly what factors are affecting the satisfaction and attitudes of your current customers. QuestionPro provides a simple interface for creating online surveys and integrating online survey data with your Salesforce.com database. provides the tools necessary for measuring satisfaction of existing customers or conducting research to quantify the strengths and weaknesses of your products in the marketplace.