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Sentiment analysis involves classifying opinions in text into categories like "positive" or "negative" often with an implicit category of "neutral". A classic sentiment application would be tracking what your respondents are saying about your product/ service. SurveyAnalytics gets you the Voice of your Customers.
It's a technique to detect favorable and unfavorable opinions toward specific subjects (such as organizations and their products) within large numbers of documents offers enormous opportunities for various applications. It would provide powerful functionality for competitive analysis, marketing analysis, and detection of unfavorable rumors for risk management.
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