Advertising Evaluation Survey

Short evaluation of TV, Newspaper ads for a retail store viewed during product search.


   
Please indicate your evaluation of (Store) Newspaper ads:
Strongly Disagree Disagree Neutral Agree Strongly Agree
Entertaining
Effective
Interesting
Attractive
Informative
Professional
 
   
Please indicate your evaluation of (store) TV ads:
Strongly Disagree Disagree Neutral Agree Strongly Agree
Attractive
Interesting
Informative
Professional
Entertaining
Effective
 
   
Please indicate the number of...
Friends, relatives or neighbors consulted while searching for this product:
   
 
   
Please indicate the number of...
TV or radio ads that you remember seeing during your search for the product purchased:
   
 
   
Please indicate the number of...
Consumer reports that you reviewed in searching for the product purchased:
   
 
   
Please indicate the number of...
Newspaper or magazine ads that you remember seeing during your search for the product purchased:
   
 
   
 
Where was the last place you saw or heard an ad for (Store)?
 
newspaper
 
magazine
 
TV
 
radio
 
other
 
   
 
What radio station do you most often listen to?
 
Station 1
 
Station 2
 
Station 3
 
Station 4
 
Station 5
 
Station 6
 
Station 7
 
Station 8
 
Station 9
 
Station 10
 
   
 
What time of the day do you most often watch TV?
 
morning
 
afternoon
 
evening
 
late night
 
   
 
What newspaper do you most often read?
 
Newspaper 1
 
Newspaper 2
 
Newspaper 3
 
Newspaper 4
 
Newspaper 5
 
   
 
Do you subscribe to cable TV?
 
Yes
 
No
 

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