Consumer Electronics Registration (Car Stereo)

Type of store purchased from, demographics, usage application.



   
 
Where did you purchase this car setreo?
 
Radio/TV
 
General Merchandise
 
Catalog
 
Appliance
 
Discount
 
Car dealer
 
Other
    
 
   
 
How did you find out about this particular model?
 
Newspapers
 
Newspaper supplement
 
Magazines
 
Direct Mail
 
Television
 
Radio
 
Catalog
 
A friend
 
Retailer
 
Store display
 
Other
    
 
   
 
You decided to buy this car stereo:
 
Before coming to the store
 
In the store
 
   
 
You decided to buy this model because of:
 
Sound quality
 
Ease of operation
 
Ease of installation
 
[COMPANY] Brand
 
Styling/Appearance
 
Recommendations of friends
 
Recommendations of dealer
 
Previous experience with [COMPANY]
 
Price vs. value
 
Other
    
 
   
 
Which of the following features do you like most?
 
Feature 1
 
Feature 2
 
Feature 3
 
Feature 4
 
Feature 5
 
Feature 6
 
Other
    

 
   
 
The new car stereo was installed by:
 
Selling dealer
 
Another dealer
 
Myself
 
Friend
 
Installer
 
Other
    
 
   
 
You purchased this model:
 
As first set
 
As replacement set
 
As additional set
 
   
 
If this purchase was not your first set, the previous car stereo was used for:
 
Less than 2 years
 
Less than 3 years
 
Less than 4 years
 
Less than 5 years
 
Over 6 years
 
   
 
Who is the manufacturer of the car in which the new [BRAND] stereo was installed?


 
Ford product
 
General Motors product
 
Chrysler product
 
American Motors product
 
European product
 
Japanese product
 
Other
    
 
   
 
The system which you will use with the new car stereo is:
 
Integrated Receiver (tuner/deck/amplifier)
 
Tuner
 
Deck
 
Amplifier
 
Equalizer
 
Speakers (front)
 
Speakers (rear)
 
Other
    

 
   
 
The total dollar value of your present car stereo:
 
under $300
 
$300 - $499
 
$500 - $699
 
$700 - $899
 
$900 - $1,099
 
$1,100 - $1,299
 
$1,300 - $1,499
 
$1,500+
 
   
 
The system which you plan to buy:
 
Integrated Receiver (tuner/deck/amplifier)
 
Tuner
 
Deck
 
Amplifier
 
Equalizer
 
Speakers (front)
 
Speakers (rear)
 
Other
    

 
   
 
Before you purchased this car stereo, you compared it with:
 
Brand 1
 
Brand 2
 
Brand 3
 
Brand 4
 
Brand 5
 
Brand 6
 
Other
    

 
   
 
The CD's which you use are:
 
Pre-recorded CD's
 
CD's I recorded at home
 
Other
    
 
   
 
My family income is:

 
under $25,000
 
$25,000 - $39,999
 
$40,000 - $59,999
 
$60,000 - $79,999
 
$80,000 - $99,999
 
$100,000 and over
 
   
 
Marital Status
 
Married
 
Single
 
Other
 
   
 
Sex
 
Male
 
Female
 
   
Any additional comments about this car stereo?
   
 
   
 
Name:
   
   
 
Address:
   
   
 
City, State and Zip
   
 

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