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Direct Mail Ad Services


Evaluation of use of marketing services

Category : Marketing     (Browse All Categories)

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Here is the Direct Mail Advertising Services template.


   
 
DIRECT MAIL
 
DETERMINE NEED TO PURCHASE
 
EVALUATED VARIOUS PRODUCTS/VENDORS
 
AUTHORIZED / APPROVED PURCHASES
 
DETERMINED WHERE TO PURCHASE
 
PLACED ORDERS
 
ALL OF THE ABOVE
 
Other (Please Specify)
    

 
   
 
LOGO CLOTHING OR PROMOTIONAL ITEMS
 
DETERMINE NEED TO PURCHASE
 
EVALUATED VARIOUS PRODUCTS / VENDORS
 
AUTHORIZED / APPROVED PURCHASES
 
DETERMINE WHERE TO PURCHASE
 
PLACED ORDERS
 
ALL OF THE ABOVE
 
Other (Please Specify)
    

 
   
 
1. Which of the following best describes your position within the company?

 
CEO/OWNER
 
PARTNER/SENIOR EXECUTIVE
 
PROFESSIONAL (CONSULTANT, LEGAL, MEDICAL, ARCHITECT)
 
FINANCE/ACCOUNTING/PURCHASING
 
MARKETING
 
OFFICE MANAGER
 
ADMINISTRATIVE ASSISTANT
 
TECHNICAL/IT PROFESSIONAL
 
SALES PROFESSIONAL
 
OTHER
 
Other (Please Specify)
    
 
   
 
2. In which state is your office located?
 
   
 
3. Including yourself, how many employees work at this location?

 
1
 
2 TO 7
 
8 TO 19
 
20 TO 49
 
50 TO 99
 
100 OR MORE [IF 100 OR MORE, GO TO END OF SURVEY AND SUBMIT]
 
Other (Please Specify)
    
 
   
 
4. Which of the following best describes the primary business activity of your company at this location? (Please select one answer only)





 
PROFESSIONAL SERVICE FIRMS
 
ACCOUNTING
 
LAW FIRM
 
REAL ESTATE
 
INSURANCE
 
MEDICAL (DOCTOR, DENTIST, PSYCHOLOGIST, ETC.)
 
INVESTMENT OR FINANCIAL FIRM (BANKING, FINANCE, SECURITIES)
 
TECHNICAL/INFORMATION SERVICES
 
CONSULTING SERVICES
 
OTHER PROFESSIONAL SERVICES

 
RETAIL
 
RESTAURANT, BAR, COFFEE SHOP
 
CLOTHING OR SPECIALTY RETAIL STORE LIKE CARDS, GIFTS, ETC.
 
OTHER RETAIL STORE LIKE HARDWARE, SUPPLIES, AND EQUIPMENT
 
SERVICES LIKE CLEANING, REPAIR, ETC.
 
OTHER RETAIL

 
CONSTRUCTION/MANUFACTURING
 
MANUFACTURING FACILITY/PLANT
 
CONTRACTOR/BUILDER/LANDSCAPER/OTHER SPECIALTY
 
CONSTRUCTION
 
OTHER CONSTRUCTION/MANUFACTURING

 
EDUCATIONAL INSTITUTIONS
 
PRIMARY/DAYCARE SCHOOL
 
SECONDARY SCHOOL
 
COLLEGE/TECHNICAL
 
OTHER

 
PUBLIC ADMINISTRATION

 
NON-PROFIT/GOVERNMENT

 
Other (Please Specify)
    
 
   
 
5. Please select the range that best describes the approximate 2000 annual sales for your company at this location.
 
LESS THAN $100,000
 
$100,000 TO $499,999
 
$500,000 TO $999,999
 
$1 MILLION TO $5 MILLION
 
$5 MILLION OR GREATER
 
Other (Please Specify)
    
 
   
6. We are interested in understanding more about the role you play in selecting Website Services for your company. For each of the items below, please tell us what your individual involvement is in the purchasing process. Please check all that apply from the list below.


ADVERTISING





 
DETERMINE NEED TO PURCHASE
 
EVALUATED VARIOUS PRODUCTS/VENDORS
 
AUTHORIZED / APPROVED PURCHASES
 
DETERMINED WHERE TO PURCHASE
 
PLACED ORDERS
 
ALL OF THE ABOVE
 
Other (Please Specify)
    

 
   
7. How much would you estimate you spent in total and on the following advertising, sales and marketing activities in the past 6 months?
$0


LESS
THAN
$500
$500
TO
$1,500
$1,500
to
$5,000
$5,000
to
$10,000
$10,000
to
$25,000
$25,000
or
More
DON'T KNOW

Advertising in Yellow pages
Advertising in online directory / online yellow pages
Advertising in the local newspaper
Advertising in on-line search engines
E-mail marketing campaign
Holiday greeting cards to customers or clients
Other greeting cards to customers or clients
Logo clothing or promotional items (hats, t-shirts, pens, notepads)
Press release
Direct mail campaign
Market research
 
   
8. For each of the following advertising, sales and marketing services listed, please tell us if your company purchased this service in the past 6 months and if that purchase was made from an offline bricks and mortar vendor or on-line vendor.
WE DID NOT
PURCHASE ITEM AT ALL
PURCHASED ITEM...
BUT NOT ONLINE
PURCHASED ITEM...
ONLINE
Advertising in Yellow pages
Advertising in online directory / online yellow pages
Advertising in the local newspaper
Advertising in on-line search engines
E-mail marketing campaign
Holiday greeting cards to customers or clients
Other greeting cards to customers or clients
Logo clothing or promotional items (hats, t-shirts, pens, notepads)
Press release
Direct mail campaign
Market research
 
   
 
10. If you conducted a direct mail campaign in the past 6 months, how did you go about preparing and sending your direct mail for the most recent campaign you ran?




 
DID THE ENTIRE PROCESS INTERNALLY
(EVERYTHING FROM WRITING LETTER, BUYING SUPPLIES,
PRINTING, STAMPING AND MAILING)
 
OUTSOURCED THE DIRECT MAIL TO AN AGENCY
 
USED AN ON-LINE PROVIDER
 
DID NOT DO A DIRECT MAIL CAMPAIGN
 
   
 
11. If you conducted a direct mail campaign in the past 6 months, which of the following pieces did you send as part of the most recent campaign you ran? [CHECK ALL THAT APPLY]

 
POSTCARD
 
COUPON
 
8 1/2 X 11 LETTER
 
NEWSLETTER
 
BROCHURE
 
GIFT ITEM LIKE MAGNET, PEN, ETC.
 
WE DID NOT DO A DIRECT MAIL CAMPAIGN
 
Other
    

 
   
 
12. If conducted, how satisfied are you with the overall results of your direct mail campaigns, that is the increase in sales you generated or the overall impact on your business.
 
EXTREMELY SATISFIED
 
SOMEWHAT SATISFIED
 
NEITHER SATISFIED NOR DISSATISFIED
 
SOMEWHAT DISSATISFIED
 
EXTREMELY DISSATISFIED
 
   
 
13. Are you aware that there are on-line, full-service direct mail providers that can conduct your entire direct mail campaign for you at a fraction of the time and cost of doing it yourself? They provide custom templates, mailing lists, as well as print, stuff, stamp, and mail your direct mail campaign.
 
NO
 
YES, I AM AWARE
 
   
 
14. How valuable would an on-line, full service direct mail provider be to your business?
 
EXTREMELY VALUABLE
 
SOMEWHAT VALUABLE
 
NOT VERY VALUABLE
 
   
 
16. If you are somewhat unlikely or very unlikely to purchase this service online, Why would you not consider a service like this? [SELECT AS MANY AS TWO ITEMS]

 
POOR VALUE FOR THE MONEY/ PRICE
 
LOW QUALITY OF FINISHED PRODUCT
 
TOO COMPLICATED
 
I LIKE TO BE ABLE TO SEE THE PROOFS OR SAMPLES
 
UNCOMFORTABLE PURCHASING ONLINE
 
WANT TO DO IT MYSELF
 
SLOW SPEED OF SERVICE
 
TOO MUCH OF A HASSLE TO SWITCH VENDORS
 
Other
    

 
   
 
15. How likely would you be to purchase an on-line, full-service direct mail if it were made available?
 
VERY LIKELY
 
SOMEWHAT LIKELY
 
SOMEWHAT UNLIKELY
 
VERY UNLIKELY
 
Other (Please Specify)
    
 
   
 
17. If you acquired a direct mail or sales prospect list in the last 6 months, how did you acquire the list that you used most recently?
 
THE COMPANY
 
PURCHASED A LIST FROM AN EXTERNAL LIST BROKER
 
PURCHASED A LIST FROM A CATALOG
 
PURCHASED A LIST FROM A DIRECT MAIL AGENCY
 
PURCHASED A LIST FROM AN ON-LINE LIST SERVICE
 
DID NOT ACQUIRE A LIST
 
DON
 
Other
    
 
   
 
18. Are you aware that there are on-line list providers who offer customer names and addresses that you can customize to your needs by key criteria such as geography, income and other demographics?
 
NO
 
YES, I AM AWARE
 
   
 
19. How valuable would an online list provider service be to your business?
 
EXTREMELY VALUABLE
 
SOMEWHAT VALUABLE
 
NOT VERY VALUABLE
 
   
 
20. How likely would you be to purchase a list from an on-line list provider service if it were made available.
 
VERY LIKELY [ GO TO THE END AND SUBMIT]
 
SOMEWHAT LIKELY [GO TO THE END AND SUBMIT]
 
SOMEWHAT UNLIKELY
 
VERY UNLIKELY
 
Other (Please Specify)
    
 
   
 
21. Why would you be unlikely to consider a LIST SERVICE like this online?
 
LIST QUALITY
 
UNCOMFORTABLE PURCHASING ONLINE
 
SLOW SPEED OF SERVICE
 
TOO MUCH OF A HASSLE TO SWITCH VENDORS
 
Other
    
 


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Live survey using this template:

Direct Mail Advertising Services - COPIED [vunoyjp