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Survey Name Direct Mail Advertising Services
Description Evaluation of use of marketing services
Category Marketing   (Browse All Categories)

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DIRECT MAIL







 
   
 


LOGO CLOTHING OR PROMOTIONAL ITEMS






 
   
 
1. Which of the following best describes your position within the company?

 
   
 
2. In which state is your office located?
 
   
 
3. Including yourself, how many employees work at this location?

 
   
 
4. Which of the following best describes the primary business activity of your company at this location? (Please select one answer only)





 
   
 
5. Please select the range that best describes the approximate 2000 annual sales for your company at this location. If you don’t know exactly, please give your best estimate.

 
   
6. We are interested in understanding more about the role you play in selecting Website Services for your company. For each of the items below, please tell us what your individual involvement is in the purchasing process.
Please check all that apply from the list below.


ADVERTISING





 
   
7. How much would you estimate you spent in total and on the following advertising, sales and marketing activities in the past 6 months?
$0


LESS
THAN
$500
$500
TO
$1,500
$1,500
to
$5,000
$5,000
to
$10,000
$10,000
to
$25,000
$25,000
or
More
DON'T KNOW

Advertising in Yellow pages
Advertising in online directory / online yellow pages
Advertising in the local newspaper
Advertising in on-line search engines
E-mail marketing campaign
Holiday greeting cards to customers or clients
Other greeting cards to customers or clients
Logo clothing or promotional items (hats, t-shirts, pens, notepads)
Press release
Direct mail campaign
Market research
 
   
8. For each of the following advertising, sales and marketing services listed, please tell us if your company purchased this service in the past 6 months and if that purchase was made from an off-line bricks and mortar vendor or on-line vendor.
WE DID NOT
PURCHASE ITEM AT ALL
PURCHASED ITEM...
BUT NOT ONLINE
PURCHASED ITEM...
ONLINE
Advertising in Yellow pages
Advertising in online directory / online yellow pages
Advertising in the local newspaper
Advertising in on-line search engines
E-mail marketing campaign
Holiday greeting cards to customers or clients
Other greeting cards to customers or clients
Logo clothing or promotional items (hats, t-shirts, pens, notepads)
Press release
Direct mail campaign
Market research
 
   
9. For each of the following advertising, sales and marketing services listed, please tell us if your company plans to purchase this service in the next six months and if you plan to purchase from an off-line bricks and mortar vendor or on-line vendor.
WILL NOT
PURCHASE ITEM AT ALL
WILL PURCHASE ITEM...
BUT NOT ONLINE
WILL PURCHASE ITEM...
ONLINE
Advertising in Yellow pages
Advertising in online directory / online yellow pages
Advertising in the local newspaper
Advertising in on-line search engines
E-mail marketing campaign
Holiday greeting cards to customers or clients
Other greeting cards to customers or clients
Logo clothing or promotional items (hats, t-shirts, pens, notepads)
Press release
Direct mail campaign
Market research
 
   
 
10. If you conducted a direct mail campaign in the past 6 months, how did you go about preparing and sending your direct mail for the most recent campaign you ran?




 
   
 
11. If you conducted a direct mail campaign in the past 6 months, which of the following pieces did you send as part of the most recent campaign you ran? [CHECK ALL THAT APPLY]

 
   
 
12. If conducted, how satisfied are you with the overall results of your direct mail campaigns, that is the increase in sales you generated or the overall impact on your business.
 
   
 
13. Are you aware that there are on-line, full service direct mail providers that can conduct your entire direct mail campaign for you at a fraction of the time and cost of doing it yourself? They provide custom templates, mailing lists, as well as print, stuff, stamp, and mail your direct mail campaign.
 
   
 
14. How valuable would an on-line, full service direct mail provider be to your business?
 
   
 
16. If you are somewhat unlikely or very unlikely to purchase this service online, Why would you not consider a service like this? [SELECT AS MANY AS TWO ITEMS]

 
   
 
15. How likely would you be to purchase an on-line, full service direct mail if it were made available?
 
   
 
17. If you acquired a direct mail or sales prospect list in the last 6 months, how did you acquire the list that you used most recently?
 
   
 
18. Are you aware that there are on-line list providers who offer customer names and addresses that you can customize to your needs by key criteria such as geography, income and other demographics?
 
   
 
19. How valuable would an online list provider service be to your business?
 
   
 
20. How likely would you be to purchase a list from an on-line list provider service if it were made available.
 
   
 
21. Why would you be unlikely to consider a LIST SERVICE like this online?
 


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