Emotional Ties

Do your customers really have an emotional tie with your company or brand? This questionnaire will give you the answer. This survey was developed and tested by Maarten Tolboom, a consultant with TNS NIPO in cooperation with the Foundation for Commercial Communications in Amsterdam. Maarten tested the emotional ties of customers with 10 national brands: Vodaphone, Albert Hein supermarkets, Heineken beer,, Grolsch beer, the Postbank, ING bank, Becel margarine, and two national newspapers.



   
You are invited to join a short survey being held among the customers of COMPANY/BRAND X.

There are only seven questions, and it will take about four minutes of your time.

We will keep all your information confidential and will not transmit it to any third parties.

Thank you for your participation!
 
   
Below are seven statements about your relationship with COMPANY/BRAND X.

Imagine if COMPANY/BRAND X were a person and was able to act like and do things people do.

Please indicate your feelings about COMPANY/BRAND X if COMPANY/BRAND X were a person.
 
   
There would be something missing in my life if COMPANY/BRAND X did not exist.
Agree Disagree
 
   
I have the feeling that I really understand COMPANY/BRAND X.
Agree Disagree
 
   
I have feelings for COMPANY/BRAND X that I do not have for any other companies/brands.
Agree Disagree
 
   
COMPANY/BRAND X has always been good for me.
Agree Disagree
 
   
COMPANY/BRAND X and I have a lot in common.
Agree Disagree
 
   
COMPANY/BRAND X reminds me of things I've done and places where I've been.
Agree Disagree
 
   
COMPANY/BRAND X can always count on me.
Agree Disagree
 
   
I trust COMPANY/BRAND X.
Agree Disagree
 
   
Thank you for taking part in this survey. It will help COMPANY/BRAND X to understand its customers better.
 

Voice of the customer Surveys

Loyalty Acid Test - Fundraising Version

25 questions

This no-nonsense questionnaire was supplied copyright free from Frederick E. Reichheld, author of two best-sellers: The Loyalty Rules! and The Loyalty Effect: The Hidden Force Behind Growth, Profits and Lasting Value. Reichheld, a Bain Company consultant, is a well-known (and often quoted) speaker.

Voice of the customer Surveys

Value Propositions

29 questions

This questionnaire shows how to measure both the satisfaction of and the importance to your customers of your value propositions. With this questionnaire you may find that customers are very satisfied with your brochures and documentation, but do not consider them important, a sign you may be spending too much money on them.