Mall Purchase Habits

Evaluation of Shopping Options



   
 
We are conducting a survey in behalf of [SHOPPING AREA NAME] to find out how you feel about mall shopping. All information obtained will be kept in strictest confidence. Thanks for your help.
 
   
 
What reasons did you have to visit today? (check all that apply)
 
Kill time
 
Needed to eat
 
Buy food & drink
 
Buy a gift

 
   
 
About how much did you spend per person for food and drink?
 
Nothing
 
Less than $2.50
 
$2.50 - $4.99
 
$5.00 - $7.49
 
$7.50 - $10.00
 
More Than $10.00
 
   
 
Why did you eat at the mall today?
 
Kill time
 
Needed to eat
 
Reasonable prices
 
Good dining environment
 
Good variety
 
Food outlets easily found
 
Good customer service
 
Other
 
   
 
If you did not eat at the mall, why not?
 
Will eat later
 
Not hungry/no need
 
Not enough time
 
Too crowded/no seats
 
Too expensive
 
Poor dining environment
 
Inadequate choice
 
Poor service
 
Will eat elsewhere (outside mall)
 

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