University Bookstore Online Survey Template

University bookstore online survey to determine products and services to be offered.



   
 
How many online purchases have you made in the last month

 
None
 
1-4
 
5-10
 
11-15
 
16+
 
   
 
What is your most important consideration when shopping online?

 
Product selection
 
Competitive prices
 
Convenience
 
Promotions
 
Ease of use
 
Security
 
Other
    
 
   
 
When you purchase online, you purchase for (check all that apply):

 
Holidays
 
Birthdays
 
Special Events
 
Personal Interests
 
Travel
 
Business
 
Other
    

 
   
 
What are the top two [PRODUCT CATEGORY/ SPECIAL INTEREST GROUP]sites you visit?
   
 
   
 
Before starting this survey, how familiar were you with the [WEBSITE NAME].com website?

 
Not familiar
 
Heard of website
 
Visited website
 
Made purchases
 
   
 
How did you hear about [WEBSITE NAME].com (check all that apply)?

 
Did not hear about it
 
In-store advertising
 
Friend or family
 
Referred by another website
 
Other
    

 
   
 
How many times did you visit [WEBSITE NAME].com over the last month?

 
Never
 
1-3
 
4-6
 
7-10
 
11+
 
   
 
How beneficial is the idea of a [PRODUCT/SERVICE] website to you?

 
Not beneficial
 
Somewhat beneficial
 
Beneficial
 
Very beneficial
 
   
 
Which of the following items would you be interested in purchasing from [WEBSITE NAME].com? (check all that apply)

 
Academic supplies
 
Art Prints
 
LOGO Gifts
 
Computers
 
University LOGO clothing
 
UNIVERSITY LOGO Merchandise
 
UNIVERSITY LOGO Books
 
Music and videos
 
Specialty publisher distribution items
 
Guest lecturer or conference transcripts
 
Textbooks
 
Candy
 
Children's books
 
General books
 
UNIVERSITY Speeches
 
INSTITUTE publications
 
UNIVERSITY publications
 
UNIVERSITY paraphernalia
 
Men's clothing
 
Women's clothing
 
Other
    

 
   
 
Given the above selection, now how beneficial might [WEBSITE NAME].com be to you?


 
Not beneficial
 
Somewhat beneficial
 
Beneficial
 
Very beneficial
 
   
 
If you were buying a gift, which of the following would you consider? (Check all that apply)
 
University sporting wear
 
University sporting goods
 
Passes for sporting events
 
University paraphernalia
 
Art
 
Children's books
 
Computer supplies
 
General books
 
Specialty books
 
Special affiliation merchandise
 
Men's clothing
 
Women's clothing
 
Music and video
 
Other
    

 
   
 
How many purchases have you made at [WEBSITE].com over the last year?

 
None
 
1-3
 
4-6
 
7-10
 
11+
 
   
 
How would you describe your experience visiting [WEBSITE].com?


 
Never visited site
 
Poor
 
Mediocre
 
Neutral
 
Good
 
Excellent
 
   
 
Do you have any comments or suggestions for [WEBSITE].com?
   
 
   
 
Your gender?

 
Male
 
Female
 
   
 
Your marital status?

 
Single
 
Married
 
   
 
How many children do you have living at home?

 
0
 
1
 
2
 
3
 
4
 
5
 
6+
 
   
 
How old are you?


 
Under 24
 
25-29
 
30-39
 
40-49
 
50-59
 
60+
 
   
 
How many years since you were a student at [UNIVERSITY NAME]?

 
I was never a [UNIVERSITY NAME]student
 
0-1
 
2-3
 
4-5
 
6-7
 
8-9
 
10+
 
   
 
Have you been or are you now a continuing education as a student?

 
Yes
 
No
 
   
 
What is your current browser?

 
IE 4.0 or higher
 
Older than IE 4.0
 
Netscape 4.0 or higher
 
Older than Netscape 4.0
 
Not sure
 
Other
    
 
   
 
Primarily from what kind of computer system do you access the internet?
 
Windows PC system
 
Macintosh system
 
Unix system
 
Not sure
 
Other
    
 
   
 
Any other suggestions or comments?
   
 
   
 
For whom do you primarily shop for online?
 
Yourself
 
Family members
 
Friends
 
Business
 
Other
 

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