Future of Banking - Gen Y perspectives (Ghana)
Questions marked with a * are required Exit Survey
 
 
* What is your gender?
Male
 Female
 
 
 
* How old are you?
 
18 or less
 
19 - 25
 
26 - 30
 
31 - 35
 
36 - 40
 
41 and above
 
 
 
* What is your current region of residence?
 
 
 
* What is your highest level of education?
 
Secondary school certificate
 
Bachelor's degree
 
Master's degree
 
Doctoral degree
 
Other post graduate certification/diploma
 
Other Professional Qualifications
 
 
 
 
* What is your current net monthly income?
 
GHS500 - GHS1,100
 
GHS1,200 - GHS2,900
 
GHS3,000 - GHS5,900
 
GHS6,000 - GHS12,000
 
Greater than GHS12,000
 
 
 
* What is your marital status?
 
Single, never married
 
Married
 
Divorced or Separated
 
Widowed
 
Other
 
 
 
 
* When did you open your first account with your current primary bank? 
 
Started with a children's account
 
As a High school student
 
As a University student
 
Upon starting my first job
 
Other
 
 
 
 
* How many banks do you hold financial products or accounts with?
1 2 3 4 5 Greater than 5
 
 
 
* What banks do you hold financial products or accounts with?
 
Access Bank Ghana
 
ARB Apex Bank
 
Agricultural Development Bank
 
Bank of Africa Ghana
 
Bank of Baroda Ghana
 
Barclays Bank of Ghana
 
CAL Bank
 
Ecobank Ghana
 
Energy Bank Ghana
 
FBN Bank Ghana
 
Fidelity Bank
 
First Atlantic Bank
 
First National Bank Ghana
 
GCB Bank
 
GHL Bank
 
GN Bank
 
Guaranty Trust Bank (GTB) Ghana
 
Heritage Bank
 
HFC Bank Ghana
 
National Investment Bank
 
Omni Bank
 
Premium Bank
 
Prudential Bank
 
Societe General Ghana
 
Stanbic Bank Ghana
 
Standard Chartered Bank Ghana
 
The Royal Bank
 
The Construction Bank
 
The Beige Bank
 
uniBank Ghana
 
United Bank for Africa Ghana
 
Universal Merchant Bank
 
Sovereign Bank
 
Universal Merchant Bank
 
Zenith Bank Ghana

 
 
 
* Which is your primary/ main bank?
 
 
How important are the following factors to you in choosing your current bank?
1 - Very unimportant 2 - Somewhat unimportant 3 - Undecided 4 - Somewhat important 5 - Very important
* Image and Reputation
* Internet banking service
* Mobile banking service
* Call centre service
* Low account fees
* Ease of transferring money overseas
* Competitive pricing
* No ATM fees
* Branch network size
* Convenient ATM/Branch locations
1 - Very unimportant 2 - Somewhat unimportant 3 - Undecided 4 - Somewhat important 5 - Very important
* Rewards/ loyalty program
* Ease of accessing funds when travelling
* Getting financial advice
* Buying treasury bills
* Opening a fixed deposit account
* Buying mutual funds
 
 
 
What would it take for you to switch banks?
   
 
 
 
* How many times have you changed your main (transaction) bank in your life?
 
1
 
2
 
3
 
4
 
5
 
Greater than 5
 
Never