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Exit Survey
 
 
Personal Details
Age
   
Gender
   
 
 
 
SECTION A: INFORMATION SEARCH

1. Name a product / service for which you recently SEARCHED FOR INFORMATION online:
   
 
 
 
2. What was the price range of the product / service for which your were searching for information online? 
   
 
 
 
3. What was your initial budget for the product / service before you started searching for information about it?
   
 
 
 
4. What was the approximate amount of time you spent on searching for information online about that product / service?
   
 
 
 
5.  Which of the following online media did you use for information search(There can be more than one answer here)
 
Text
 
Image
 
Video
 
Text + Image
 
Text + Image + Video
 
Image + Video 
 
Others (Please indicate. For e.g. audio) 
 

 
 
 
6. Which of the following devices did you use for searching for information about the product / service? (In case of multiple devices, please select the one you preferred and used the most)
 
Laptop
 
Mobile phone 
 
Tablet
 
 
7. Please answer this question keeping in mind the product / service for which you searched for information online. You have to select an option for each of the product qualities mentioned below. 

(Here, for the first statement i.e. 'effective' - 1 indicates that the product was extremely effective. As you move to 7, the effectiveness reduces and the ineffectiveness increases. So, 7 indicates that the product is not effective at all.)

The product / service I searched information for was:

 

1 2 3 4 5 6 7
Effective Not effective
Helpful Not helpful
Functional Not functional
Necessary Not necessary
Practical Not practical
Fun Not fun
Exciting Not exciting
Delightful Not delightful
Thrilling Not thrilling
Enjoyable Not enjoyable 
 
 
8. Please rate the following statements by selecting the option which is most suitable, keeping in mind your experience with the media you were using (in Q5) while searching for information online: 
Strongly Disagree Disagree Somewhat Disagree Neutral Somewhat Agree Agree Strongly Agree
I could get information quickly and easily from the media I was using 
It was easy to get access to information from the media I was using
The media I was using made it easy to consume information
The media I was using were easy and convenient to use for searching information
The media I was using provided consistent information about the product / service
The media I was using made it difficult to compare information between different brands of products / services
I feel that the media I was using conveyed the product / service story well.
I could visualize the information and the product / service using the media.
 
 
9. Please rate the following statements by selecting the most suitable option, keeping in mind your previous experience with the media that you used while searching for information online:
Strongly Disagree Disagree Somewhat Disagree Neutral Somewhat Agree Agree Strongly Agree
Technology gives me freedom to search for information
People are too dependent on technology to search for information
Other people come to me for advice on new technologies for information search
Too much technology distracts people from information search
I can usually figure out new hi-tech ways of information search without help from others
Technical support lines are not helpful for information search because they don’t explain things in terms I understand
Technology makes me more productive in my information search
Sometimes I think that technology systems for information search are not designed for use by ordinary people
In general, I am among the first in my circle of friends to acquire new technology for information search when it appears
Technology lowers the quality of information search by reducing personal interaction
 
 
10. Please rate the following statements by selecting the most suitable, keeping in mind your information search process for the product / service you have mentioned above. 
Strongly Disagree Disagree Somewhat Disagree Neutral Somewhat Agree Agree Strongly Agree
I am familiar with the product / service I was searching for
I am familiar with searching for information about this product / service on the internet
I am familiar with inquiring about the ratings of this product / service on the internet
Even if not monitored, I would trust the internet to give me right information about this product / service
I trust the internet as a source of information search
 
 
11. Please rate the following statements by selecting the most suitable option, keeping in mind your information search process for the product / service you have mentioned above.  
Strongly Disagree Disagree Somewhat Disagree Neutral Somewhat Agree Agree Strongly Agree
The media I was using helped me improve my information search process
When I was confused about the information search, the media that I was using made the information search more confusing
The media I was using slowed down my information search process
When I was confused about the information search process, the media I was using brought clarity in the information search process
When I was clear about the information search process, the media confused me further
The media I was using made it easy to search for information
The task of information search was best carried out with the media that I was using
The media I was using were the most conducive to information search for the product / service
I have good feelings about my choice of product / service 
If I could do it again, I would use the same set of media to search for information about the product / service 
I feel good about using these media for information search
 
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