The Total Unduplicated Reach and Frequency analysis (TURF) is a method that can be deployed to increase sales/reveunues by making optimum use of the available resources, or to smartly make use of available slots to provide facilities so as to reach the maximum number people without occurence of any duplication of choices. The model allows you to simulate and see the effects on the reach if selected choices are changed. Andrew Jeavons, who has over 20 years experience in market reserach and customer psychology speaks about the use of TURF analysis.
Ivana from thirdforce.com joined by Craig from shiftselling.com elaborately discuss the decisions based on changing behavior of customers in a 'trend confluence'. The spotting of the right event to be used as an opportunity is the decisive factor in getting high quality leads.
Ditch the pen and pad, and save trees! SurveyPocket is the offline survey app presented by SurveyAnalytics. The app can be used on iPads, iPhones and iPods to fetch the surveys created in SurveyAnalytics platform and run them in an offline mode, store the responses and upload them back into the system whenever internet connection is available, which makes the results available for analysis instantly. Esther and Andrew discuss all the different options available with the app and with their experience in market research, how the app is going to make it easy to gather feedback in an offline mode.
A look into the mobile ecosystem and a change in the patterns reveals that the research through surveys in largely going to be over mobile phones. Smart phones have revolutionized the way people interact. Vivek Bhaskaran, CEO of SurveyAnalytics LLC talks about the expected changes in the way surveys are going to be used and explains how SurveySwipe - the mobile feedback platform caters to the needs created by these changes.