Pregnancy and the first two years of life (referred to below as early years) is the most important window for long-term health. We think there is a gap in the market, between high-cost, quality assured one-to-one private healthcare at one end vs. freely available content online with no quality assurance at the other. We are therefore researching the idea of creating an app to support parents during this crucial time, through text-based, voice-note or short video consultations with healthcare professionals (hereafter called 'digitally enabled healthcare'). We would really appreciate 5 mins of your time to help us.
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