Cline Group's Diving Industry Sentiment/Opinion Survey
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Dear Dive Industry Professional,
Thank you for helping with this project! We as an industry are massively changing and it started well before this current global pandemic. We are seeing shifts in training, dive vacation habits and gear purchasing patterns that all point to seismic shift in our dive consumer base. This is a very different survey as I usually ask for quantitative data as in sales or certification numbers, but this survey is looking for the industry’s assessment of where we are going by region, and what we can do to change some of the trends emerging.
We know the COVID pandemic has been terribly affecting dive business all over the globe, but we want to know, BEFORE COVID, what factors were negatively affecting your business and what do you think can be done to fix or resolve those issues.
Just as in last month's survey, the results will be emailed to this address regardless if you participate or not, my hope is you will help out in collecting this worldwide data on the dive industry. There are only six questions.
Thanks in advance for your response and please stay safe friends.
Best Regards,
William Cline
+1-972-267-6700
william@williamcline.com
Diving Industry Specialized Marketing & Consulting Since 1990.
Q1. What is your industry status?
Dive Retailer
Independent Dive Instructor
Dive Resort or Resort-Based Dive Operator
Dive Wholesaler/Agent or US Booking Office
Dive Related Manufacturer or Sales Representative
Dive Liveaboard Boat or Charter Boat
Dive Related Media, Publication, Website
Dive Training Agency
Other Industry Professional
Q2. In what general region are you located?
United States (including AK & HI)
Canada
Mexico, Central America, Caribbean or Tropical Atlantic
South Pacific/Indo Pacific/Tropical Asia Region
Europe Region
South America Region
Japan, China, HK or other Non-Tropical Asian Region
Australia or New Zealand
Other Region Not Listed
Q1) BEFORE the current COVID pandemic, what did you perceive was the number one threat to your dive business, regardless if it’s internal within the industry or external?
Q2) What do you think we should, as an industry, do to help curb, change or reverse this problem?
Q3) How do you think, we as an industry, can attract more people to the sport?
Q4) What do you think is the best way to bring inactive divers back to the sport?
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