With 'Exclusive stories,' the social network seeks to give a boost to the influencers who act on its platform.
On June 23, Twitter announced to all its users the creation of new projects with which they will seek to support influencers, allowing them to monetize their accounts.
One of them is Ticketed Spaces, with which celebrities will be able to take advantage of live audio rooms by charging a ticket to each of the followers who want to be part of this space.
"Ticketed Spaces helps you create unique and exclusive live audio experiences in that space, ones that your audience is willing to pay for. With Ticketed Spaces, you have the flexibility to set the ticket price, which can be as low as $1 or as high as $999," Twitter stated.
The idea is to monetize the accounts of people of influence on the social network. Photo: Twitter
The other option is Super Follows, which in the words of the same company, "gives you a direct relationship with your most engaged followers that can generate monthly income." That is, for a cost of $2.99, $4.99, or $9.99 dollars per month, influencers will be able to sell subscriptions to their star followers so that they can enjoy additional and private content on the social network.
Now, Twitter is not the only one that has thought about this business opportunity because Instagram, being one of the social networks with the largest number of influencers in the world, is already seeing in the subscriptions an idea of monetization within its platform.
The idea of the Facebook affiliate is for Instagrammers to start charging their users for viewing exclusive stories on the social network. This was confirmed by the directives of Instagram, who preferred to meet a series of images that have been leaked about this new business idea.
According to the company, it is a prototype that is being carried out within the company, which is still under development and for which a tentative launch date is not known. In fact, the zeal shown by the Internet company is so great that it has repeatedly refused to give specific details of this new strategy, assuring that they are not yet in a firm state to be able to talk about it.
However, Alessandro Paluzzi, a developer who works by applying reverse engineering to the most popular applications, found the new tool in the code of Instagram and dared to give "official" information on this matter.
According to a thread Paluzzi posted on Twitter, Exclusive Stories will be recognized within the post by a purple icon next to each paid story. In this way, users who are not subscribed to the profile of the person who generates the content will know that said story is exclusive and that it is better not to waste time trying to see it.
The message will warn the user that they cannot view the content if they do not have a subscription. Photo: Twitter/ @alex193a
Now, if someone wants to try and clicks on the circular window, a message will immediately appear explaining that this content is "only for members." Also, for those subscribers who want to get smart and try to share or resell their idols' posts, Instagram has a surprise for them: the screenshot option will be blocked.
Also mentioned is the option for content creators to save each of the exclusive stories in the Featured folders located in their feed. In this way, paying users "always have something to do when they join."
It should be remembered that, although Instagram has not wanted to give many details about this function, it is part of a series of changes that will have subscriptions as a focus of work. This was explained by the director of Instagram, Adam Mosseri, during the platform's Creator Week:
"We need to create if we want to be the best platform for creators, in the long run, a whole set of things or tools that they can use to help do what they do."
"I think it's very important that we create a whole set of different tools because what you might use and what would be relevant to you as a creator might be very different to an athlete or a writer," he concluded.