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1. How large is your organization?
2. How would you describe your organization culture core?
3. Are you a business owner, entrepreneur or founder
Determine if your culture is customer focused
 4. How well is your company doing by considering the statements below?
We have created and communicated a set of core values that support a customer-focused vision.
Our policies and procedures support our customer focus.
We reward and recognize employees who exceed customers' expectations.
We seek feedback from employees and customers on improving our customer focus and acting on that feedback.
We provide insight-based education that empowers and engages our employees on how they can better serve our customers.
We continually measure the level of customer satisfaction.
5. To What Degree do the following activities occur within your organization? 
Always
Almost Always
Usually
Occasionally
Never
The organization translates its brand into a clear set of promises to customers.
Our organizational purpose reflects a customer focus.
Our organization evaluates whether customers' interactions are living up to its brand values.
Our organization provides employees with industry-leading training.
The organization has integrated customer feedback throughout key processes, like product development and marketing.
6. To What Degree do the following activities occur within your organization? 
Always
Almost Always
Usually
Occasionally
Never
Senior Executive communicate that customer experience is one of the organizations key strategies
Executives use a set of values to make decisions
Executives regularly interact with customers in our target customer segments.
Managers are evaluated based on employee feedback.
Senior Executives support decisions to trade-off short-term financial results for longer-term customer loyalty.
Our senior leadership fully supports a customer focus. They walk the talk.
How would you rate the customer focus of your company?
LowHigh
Customer Focus
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