Pharma Marketers Respond to Agile Operations

Thank you for your input on this brief survey (3-4 minutes) on the status of agile operations.  We will be sharing anonymized results with a live audience on March 4th as a part of the DHC Virtual Summit hosted by Merck. (https://digitalhealthcoalition.org/march-virtual-summit-series/)

For the purpose of this survey, please use this definition of "Agile". Agile, in the marketing context, means using data and analytics to continuously source promising opportunities or solutions to problems in real time, deploying tests quickly, evaluating the results, and rapidly iterating. At scale, a high-functioning agile marketing organization can run hundreds of campaigns simultaneously and multiple new ideas every week. (Source: McKinsey)

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. Thank you very much for your time and support. Please start with this short survey now by clicking on the Next button below.
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