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| Q3) Your highest education level achieved |
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| Q4) Monthly personal income |
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| Q5) How many times do you usually visit book shop per month? |
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| Q6) How many times did you visit book shop over the last month? |
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Q7) How many book purchases have you made in the last month?
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| Q8) What is your most important consideration when buying a Chinese book? (Rank Values must be between 1 and 7) |
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| Front cover design |
| | | Printing quality |
| | | Price |
| | | Author |
| | | Content |
| | | Characters (Traditional-chinese) |
| | | Characters (Simplified-chinese) |
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| Q9) Do you have experience in reading simplified-chinese book? |
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| Q10) Do you like reading simplified-chinese book? |
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| Q11) If the price of the simplified-chinese book is three times less than that of the traditional-chinese version, would you consider to buy the simplified-chinese book? |
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| Q12) Which of the following "book category" would you be interested in buying the simplified-chinese version? (you can choose MORE THAN ONE) |
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Arts and Humanities (include Philosophy, Religion and Culture)
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Social Sciences (include Sociology, Politics, Military Affairs, Economics and Law)
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Management Studies (include Business Management, Investment, Finance and Office Affairs)
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History & Geography (include History, Geography, Archelolgy and Historical Relics)
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Language Studies (include Linguistics, Written Language and Dictionary)
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Life (include Applied Philosophy, Travel, Sport and Home Economics)
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Technology (include Pure Science, Medical Science, Computer and Useful Technique)
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Chinese or Hong Kong Topics
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| Q13) Which of the following reasons best explains why you don't buy simplified-chinese book? (you can choose MORE THAN ONE) |
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| Q14) What do you think about the simplified-chinese books market in Hong Kong? | | |
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