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1)Do you have a website?
 
Yes
 
No
 
 
 
2)For how long have you been running the website?
 
less than 1 year
 
1 year
 
2 -5 years
 
5-10 years
 
Other
 
 
 
 
3)Do you have a dedicated WebMaster?
 
Yes
 
No
 
 
 
4)How often is the website updated?
 
Daily
 
Weekly
 
monthly
 
Yearly
 
Never
 
Other
 
 
 
 
5)How many visitors (AUV) on average do you get on your website per month?
 
0-1000
 
1000- 5000
 
5000- 10000
 
10-25,0000
 
25,000 – 1,00,000
 
1,00,000 +
 
 
 
6)What is the percentage of repeat visitors?
 
10- 20%
 
20-40%
 
40-60%
 
60-80%
 
Other
 
 
 
 
7)Do you send newsletters to your clients/ customers ?
 
Yes
 
No
 
 
 
8)Do you intend to send newsletters in the future to your customers?
 
Yes
 
No
 
 
 
9) What is the frequency of your newletter campaign?
 
Weekly
 
Fortnightly
 
Monthly
 
Seasonally
 
Other ( please specify)
 
 
 
 
10) Number of Subscribers? Specify
   
 
 
 
11) Who manages your newsletter campaign
 
Webmaster
 
Service Provider
 
Freelancer
 
Other
 

 
 
 
12) Do you think regular newsletter campaign is helping your business?
 
Yes
 
No
 
Can't Say
 
Other
 
 
 
 
13) Do you have any web analytics software installed on your site
 
No
 
Yes, pls specify name
 
 
 
 
14) Do you run any banner advertisements on other sites?
 
Yes
 
No
 
 
 
15) If No – Do you intend to go for banner advertising in the future?
 
Yes
 
No
 
 
 
16) Name two websites on which you run banner advertising campaign
   
 
 
 
17) Do you run any PPC Campaign
 
Yes
 
No
 
 
 
18) If No – Do you intend to run any PPC Campaign in the future?
 
Yes
 
No
 
 
 
19) Name the PPC service provider you have signed up with
 
Google AdWords
 
Yahoo Search
 
MSN Adcenter
 
Other
 

 
 
 
20) What is your monthly budget for PPC Campaign in US$?
 
0 -10000
 
1000 – 2000
 
2000 – 5000
 
5000 and above
 
Other
 
 
 
 
21) Have you optimized your website for search engines?
 
Yes
 
No
 
 
 
If yes – What is the average number of visitors you get from search engines ( organic search).
   
 
 
 
And what is the percentage of web traffic generated by organic search?
   
 
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