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Surveys
2005
April
B
Bellis Cosmetics viability study
Bellis Cosmetics viability study
0%
Greetings,
You are invited to participate in our survey in order to asses the viability of introducing a luxury skin care line specifically created to adress the common concerns of pregnancy and early motherhood. It will take no more than ten minutes.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. If you have questions at any time about the survey or the procedures, you may contact Women's Medical Associates at 621-0560. Thank you very much for your time and support.
The following of demogrphic questions to aid us in the analysis of the data:
How old are you?
<20
20-30
30-40
>40
What trimester of pregnancy are you?
1st
2nd
3rd
4th
Which one of the following areas do you reside?
east
west
central
south
what are some, if any, of the cosmetic problems that you are experienceing during your preganacy?
chloasma
strechmarks
dry, itchy skin
swelling
The following is a list of skin care products that are specific to pregnancy. Tick as many options as you would like.
*
Which product would you be interested in purchasing during your pregnancy, products for:
stretch marks
chloasma
dry,itchy skin
upset stomach
nursing discomfort
swelling
Do you presently use or have you ever used any cosmetic products during your current pregnancy? If yes what?
Have you ever used cosmetic products during your previous pregnancies? If yes what? (If this is first pregnancy got to next question)
What is it that you like about these products? Please enter as many items as you wish.
What do you like least about these products?
The following is a brief description of selected products. Please indicate how much you would be willing to pay for each of these products:
$50 - $100
$100- $150
$150 - $200
$200 - $250
Elasticity Belly Oil for Stretch Marks
Strechmark minimizing mark
anti-chloasma facial sunscreen moisture body lotion
skin smoothing body exfoilato
comfort cleansing body wash
Soothers for the stomach lemon or peppermints
foot relief cream for swelling
nursing cream
Other than the product itself, which of the following would most influence you when deciding to buy a product?
Commentary on the Internet/Web site
Word-of-mouth
Sales/service representative
Industry publications
Advertising
Trade shows/events
Guarantee/warranty offers
Other
What form of media do you watch/read or listen to the most?
newspapers
local television
cable television
radio
Internet
other
Overall, what would be your most important factors in choosing a product? Please check three.
Value
Best performance
Good repair/Warranty service
Recognized brand name
High quality
Shopping convenience
Easy/fast service
Discount
Good sales representative/dealer/owner
Broad selection of products
Do not know
other
where do you presently purchase your cosmetics?
mall
pharmacy
Downtown
Day spa
other
Please contact
[email protected]
if you have any questions regarding this survey.
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