Surveys 2012 December B BestSemester Concept Survey - draft

BestSemester Concept Survey - draft BestSemester Winter 2012-2013 Marketing Survey

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Exit Survey

Hello! You are invited to participate in our Focus Group survey of the next BestSemester marketing campaign. Approximately 1,400 people will be asked to complete a survey that asks for feedback on two different marketing direction concepts. It will take approximately 5 minutes to complete the questionnaire. You are under no obligation to participate and your responses will be strictly confidential. You may withdraw from the survey at any point. Our goal with the survey is to assess which direction most accurately represents BestSemester and best piques student interest in our programs. If you have questions at any time about the survey or the procedures, you may contact Sara Hogan at 616-393-9588 or by e-mail at [email protected] Thank you very much for your time and support. Please start with the survey now by clicking the Continue button below.  I Agree       How did you first hear about BestSemester?   Friend   Parent   BestSemester booth on-campus   Off-Campus Study Coordinator/International Study Office   Professor   Web search   Other school administrator (registrar, etc.)   Other         Had you considered an off-campus study program prior to attending college/university?   Yes   No       If yes, did you have a specific off-campus study location in mind?   Yes   No     Based on your understanding of BestSemester and its program offerings, how would you rank the following statements? BestSemester offers: Not at all A little bit Neutral For the most part Absolutely One-of-a-kind experiences around the world Jesus-centered cultural immersion Clarity and perspective to my college experience Safe, affordable, established programs Moments and friendships for life Credits accepted by colleges Off-campus study programs that cost about the same as an semester on-campus Programs that are academically challenging       What things are/were most important as you consider an off-campus study program? Please rank in order of importance (1 = most important, 5 = least important). Program locations offered -- Select --123456 Cost -- Select --123456 Information available on website -- Select --123456 Professor endorsement -- Select --123456 Safety -- Select --123456 Experience of other students -- Select --123456       Are your parents involved in your off-campus study decisions?   Yes   No       What values do you believe are most important to your parents/guardians as you consider/considered an off-campus study program? Please rank in order of 1-6. Safety -- Select --123456 Return on Investment -- Select --123456 Established programs/reputation -- Select --123456 Unique experiences -- Select --123456 Faith integration -- Select --123456 Location -- Select --123456       How familiar are you with the Council for Christian Colleges and Universities (CCCU)?   Very familiar   Somewhat familiar   Not familiar with CCCU       Do you attend a CCCU school?   Yes   No   Not sure       What methods do you use to track your schedule?   Paper calendar or planner   Smartphone   Web-based calendar (i.e., Google Calendar)   My head   Markerboard   I don't use a calendar   Other         What methods do you use to track your schedule? (check all that apply)   Paper calendar or planner   Smartphone   Web-based calendar (i.e., Google Calendar)   My head   Markerboard   I don't use a calendar   Other         What social networks do you actively use (at least weekly)? (check all that apply)   Facebook   Twitter   Instagram   LinkedIn   MySpace   Google+   Pinterest   I don't use any social networks   Other         BestSemester is in the process of creating new materials (including print collateral and a new website). We are curious as to your opinions on two different conceptual directions.       Concept A.     How would you rank the attributes of Concept A? Attractive Representative of BestSemester (as you understand it) Interesting to read     Does Concept A make BestSemester feel... Immersed in the program location's culture High quality Adventurous Expensive Faith-based Fun Academically challenging       Concept B.     How would you rate the attributes of Concept B? Attractive Representative of BestSemester (as you understand it) Interesting to read     Does Concept B make BestSemester feel... Immersed in the program location's culture High quality Adventurous Expensive Faith-based Fun Academically challenging       Do you have any other feedback that you'd like to share regarding either concept?