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BestSemester Concept Survey - SP13 Confirmed

BestSemester Winter 2012-2013 Marketing Survey
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Exit Survey
 
 
Hello!

You are invited to participate in our Focus Group survey of the next BestSemester marketing campaign. Approximately 1,400 people will be asked to complete a survey that asks for feedback on two different marketing direction concepts. It will take approximately 5 minutes to complete the questionnaire.

You are under no obligation to participate and your responses will be strictly confidential. You may withdraw from the survey at any point. Our goal with the survey is to assess which direction most accurately represents BestSemester and best piques student interest in our programs.

If you have questions at any time about the survey or the procedures, you may contact Sara Hogan at 616-393-9588 or by e-mail at [email protected]

Thank you very much for your time and support. Please start with the survey now by clicking the Continue button below.
 
 
 
 
How did you first hear about BestSemester?
 
Friend
 
Parent
 
BestSemester booth on-campus
 
Off-Campus Study Coordinator/International Study Office
 
Professor
 
Web search
 
Other school administrator (registrar, etc.)
 
Other
 
 
 
 
Had you considered an off-campus study program prior to attending college/university?
 
Yes
 
No
 
 
 
If yes, did you have a specific off-campus study location in mind?
 
Yes
 
No
 
 
Based on your understanding of BestSemester and its program offerings, how would you rank the following statements?
BestSemester offers:
Not at all A little bit Neutral For the most part Absolutely
One-of-a-kind experiences around the world
Jesus-centered cultural immersion
Clarity and perspective to my college experience
Safe, affordable, established programs
Moments and friendships for life
Credits accepted by colleges
Off-campus study programs that cost about the same as an semester on-campus
Programs that are academically challenging
 
 
 
What things are/were most important as you consider an off-campus study program? Please rank in order of importance (1 = most important, 5 = least important).
Program locations offered
Cost
Information available on website
Professor endorsement
Safety
Experience of other students
 
 
 
Are your parents involved in your off-campus study decisions?
 
Yes
 
No
 
 
 
What values do you believe are most important to your parents/guardians as you consider/considered an off-campus study program? Please rank in order of 1-6.
Safety
Return on Investment
Established programs/reputation
Unique experiences
Faith integration
Location
 
 
 
How familiar are you with the Council for Christian Colleges and Universities (CCCU)?
 
Very familiar
 
Somewhat familiar
 
Not familiar with CCCU
 
 
 
Do you attend a CCCU school?
 
Yes
 
No
 
Not sure
 
 
 
What methods do you use to track your schedule?
 
Paper calendar or planner
 
Smartphone
 
Web-based calendar (i.e., Google Calendar)
 
My head
 
Markerboard
 
I don't use a calendar
 
Other
 

 
 
 
What methods do you use to track your schedule? (check all that apply)
 
Paper calendar or planner
 
Smartphone
 
Web-based calendar (i.e., Google Calendar)
 
My head
 
Markerboard
 
I don't use a calendar
 
Other
 

 
 
 
What social networks do you actively use (at least weekly)? (check all that apply)
 
Facebook
 
Twitter
 
Instagram
 
LinkedIn
 
MySpace
 
Google+
 
Pinterest
 
I don't use any social networks
 
Other
 

 
 
 
BestSemester is in the process of creating new materials (including print collateral and a new website). We are curious as to your opinions on two different conceptual directions.
 
 
 
Concept A.
 
 
How would you rank the attributes of Concept A?
Attractive
Representative of BestSemester (as you understand it)
Interesting to read
 
 
Does Concept A make BestSemester feel...
Immersed in the program location's culture
High quality
Adventurous
Expensive
Faith-based
Fun
Academically challenging
 
 
 
Concept B.
 
 
How would you rate the attributes of Concept B?
Attractive
Representative of BestSemester (as you understand it)
Interesting to read
 
 
Does Concept B make BestSemester feel...
Immersed in the program location's culture
High quality
Adventurous
Expensive
Faith-based
Fun
Academically challenging
 
 
 
Do you have any other feedback that you'd like to share regarding either concept?
   
 
 
 
BestSemester is looking for Spring 2013 students that would be willing to serve as student "reporters," capturing photos and/or stories of their program experiences. Would you be interested in this opportunity?
 
Yes
 
No
 
 
If yes, please provide your contact information and we will be in touch!
* First Name : 
* Last Name : 
Phone : 
* Email Address :