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0%
 
 
Are you:
 
Male
 
Female
 
 
 
Which of these products do you most often use to provide for your pure water needs?
 
Bottled Water
 
Water Filtering Pitcher
 
Fauced Mounted Filter
 
Whole House System
 
Softener
 
Other
 
 
 
 
How often do you use water purification products?
 
More than 5 times a day
 
2-3 times a day
 
Once a day
 
Every 2-3 days
 
Do not use
 
 
 
* How familiar are you with Brita Water Filtering Pitcher?
 
Never heard of it
 
I am aware but have never used it
 
Use it only sometimes
 
Use it on a regular basis
 
 
 
How did you first hear about Brita Water Filtering Pitcher?
 
TV
 
Radio
 
Magazine
 
Newspaper
 
Internet
 
Friend/relative/associate
 
Haven't heard of it before
 
Not sure
 
Other
 
 
 
 
Overall, how do you rate the quality of Brita Water Filtering Pitcher?
 
Poor
 
Fair
 
Good
 
Very Good
 
Excellent
 
 
 
Would you recommend Brita Water Filtering Pitcher to a friend or associate?
 
Definitely Not
 
Probably Not
 
Not sure
 
Probably
 
Definitely
 
 
 
Which of the following attributes enticed you to try the Brita Water Filtering Pitcher(initially)?
 
Health Benefits
 
Easy to use/convenient
 
Price Value
 
Solves Water Taste and Smell Problem
 
Readily available
 
Best quality
 
Just what I need
 
Advertising
 
Not sure
 
Other
 

 
 
 
How would you rate the overall value of this product?
1 - Very low value 2 3 4 5 - Very high value
 
 
Below are a list of features that are part of the product. How important is each feature to you?
1
Not At All Important
2 3 4 5
Extremely Important
Great Tasting Water
Odor Free Water
Healthy
Convenience
Saves Money
 
 
 
This survey is about a new product concept that is described as folows:

Brita Faucet Mounted Filter.

Designed to attach to your sink faucet and filter water used for drinking, cooking, washing, etc.
 
 
 
Whether or not you know about Brita Faucet Mounted Filter, how favorable is your overall reaction?
 
Poor
 
Fair
 
Good
 
Very good
 
Excellent
 
 
 
Based on the product description, how interested would you be in buying this new Brita Faucet Mounted Filter if it were within your budget? Please check one.
 
Not at all interested
 
Not very interested
 
Not sure
 
Somewhat interested
 
Extremely interested
 
 

How likely are you to use a water filtration pitcher alongside with faucet mounted filter?
 
Not at all likely
 
Not likely
 
Not sure
 
Somewhat likely
 
Extremely likely
 
 
 
How likely are you to buy Brita Water Filtering Pitcher in the future?
 
Very Unlikely
 
Somewhat Unlikely
 
Not sure
 
Somewhat likely
 
Very likely
 
 
 
Which of the following would best describe your need for Faucet Mounted Filter?
 
I really need this product because nothing else can solve this problem.
 
This is a minor improvement over what I currently use.
 
It looks okay but is about the same as what I'm doing now.
 
My current product would serve me better.
 
You've got to be kidding. Why would I need this product?
 
 
 
Where do you live?
 
North Western United States
 
South Western United States
 
Mid Western United States
 
New England United States
 
Southern United States
 
South Eastern United States
 
Other
 
 
Please contact [email protected] if you have any questions regarding this survey.
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