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* how often do you listen to Yfm?
 
always
 
sometimes
 
hardly ever
 
never
 
Other
 
 
 

do you listen to Yfm?
 
yes
 
no
 
 
 
 
what do you like about the station?
 
music
 
news
 
gig guides
 
informative talks
 
y-lifestyle
 
everything
 
nothing
 
 
 
You decided to buy this car stereo:
 
Before coming to the store
 
In the store
 
 
 
what needs to be improved on the station?
 
 
music content
 
news presentation
 
styling/presentation
 
language
 
disc jockeys
 
Other
 
 
 
 
The new car stereo was installed by:
 
Selling dealer
 
Another dealer
 
Myself
 
Friend
 
Installer
 
Other
 
 
 
 
you heard about Yfm from:
 
a friend
 
news papers
 
television
 
internet
 
Y-magazine
 
 
 
how many hours a day do you spend listening to Yfm?
 
Less than 1 hour
 
Less than 2 hours
 
Less than 3 hours
 
Less than 4 hours
 
Less than 5 hours
 
Over 6 hours
 
 
 
what other radio station do you listen to?

 
metro fm
 
5 fm
 
highveld stereo
 
kaya fm
 
lesedi fm
 
Other
 
 
 
 
The system which you will use with the new car stereo is:
 
Integrated Receiver (tuner/deck/amplifier)
 
Tuner
 
Deck
 
Amplifier
 
Equalizer
 
Speakers (front)
 
Speakers (rear)
 
Other
 

 
 
 
how much is your total annual income?
 
under R5000
 
R6000-R20000
 
R21000-R50000
 
R50000-R100000
 
R100000-R150000
 
R150000+
 
 
 
Before you chose to listen to Yfm, you compared it with:
 
metro fm
 
5 fm
 
highveld stereo
 
kaya fm
 
lesedi fm
 
Other
 

 
 
 
Marital Status
 
Married
 
Single
 
Other
 
 
 
Sex
 
Male
 
Female
 
 
 
Any additional comments about Yfm?
   
 
 
 
Name:
   
 
 
Address:
   
 
 
City and province
   
 
 
 
which age group do you fall under?
 
16 or below
 
17-20
 
21-26
 
26-32
 
32-39
 
40+
 
 
 
What do you do for a living ?
 
Student - primary education
 
Student - University
 
Full time employee
 
Other
 
 
 
 
Have you visited [WEB_SITE] before ?
 
Yes
 
No
 
 
 
Which section of the [COMPANY_NAME] website did you enjoy most ?
 
RDB remixes
 
Music downloads
 
Gig guide
 
Guestbook
 
Mailing list
 
Booking info
 
Other
 
 
 
 
Which FOUR items would you like to see more of?



 
More RDB Remixes
 
More MP3z
 
More RealAudio music files
 
More info on gigs
 
More RDB photos and info
 
Chat room
 
More links
 
No change
 
Other
 

 
 
 
What kind of music do you listen to most (check all that apply)?

 
Rock
 
Hiphop
 
Jaaz
 
RnB
 
Rap
 
Alternative Rock
 
Pop
 
Other
 

 
 
 
Have you seen the RDB DJ's play live ?
 
Yes
 
No
 
 
 
What new features would you like to see incorporated with the new [COMPANY_NAME] website?
 
RDB windows backgrounds
 
Mpeg Movie files of RDB gigs
 
RDB Nokia logo
 
Streaming audio of live RDB mixing
 
Other
 
 
 
 
What is your gender ?
 
Male
 
Female
 
 
 
Have you ever ordered [PRODUCT] from [COMPANY]?
 
Yes
 
No
 
 
 
Overall, how would you rate [COMPANY]?
 
Excellent
 
Good
 
Average
 
Poor
 
Terrible
 
Not Sure
 
 
 
How satisfied are you with your service from [COMPANY]?
 
Extremely satisfied
 
Very satisfied
 
Neutral
 
Very dissatisfied
 
Extremely dissatisfied
 
 
 
Would you recommend [COMPANY] to a friend?
 
Yes
 
No
 
Not Sure
 
 
 
If no, why not?
   
 
 
 
For your NEXT [PRODUCT] purchase, how likely are you to purchase from [COMPANY]?
 
Definitely would buy
 
Probably would buy
 
Might or might not buy
 
Probably would not buy
 
Definitely would not buy
 
N/A
 
 
 
Which of the following modes did you use to place the order for [PRODUCT]?
 
Mail order
 
Internet
 
Over the phone
 
Fax
 
Other
 
 
 
 
What are the THREE main reasons you didn't purchase [PRODUCT] from [OTHER_COMPANY]?
   
 
   
 
   
 
 
 
What would you change about the process of purchasing [PRODUCT] (i.e. placing the order, mode of payment, delivery etc) from [COMPANY]?
   
 
 
 
Are there any other comments you have for [COMPANY]?
   
 
Please contact [email protected] if you have any questions regarding this survey.
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